1st Bajaj Mobile Food Festival showcases unique biz concepts

MANILA: Laguna continues to be a rising star in the retail sector in CALABARZON, as micro, small, and medium enterprises (MSMEs) embrace innovation.

Filipinos are innate entrepreneurs unaffected by the COVID-19 pandemic. According to data recorded by the Department of Trade and Industry (DTI) in 2020, MSMEs accounted for 99.51% of all businesses in the Philippines. This heavily affected region found "sariling diskarte" through Bajaj three-wheelers.

The 1st Bajaj Mobile Food Festival, a three-day event in Aplaya, Calamba City, Laguna, where local entrepreneurs showed off their unique business ideas generated with Bajaj Business Solutions, attracted an approximate foot traffic of 1,400 attendees. Seven Bajaj Food Truck concepts were positioned along the bridge-like walkway of Baywalk, Aplaya, serving a variety of iconic Pinoy favorite snacks such as burgers, hotdog sandwiches, takoyaki, ice scramble, fruit drinks, and even coffee creations.

Some of the entrepreneurs who participated at the event claimed to have made an average sale of P15,000. The second leg of the Bajaj Mobile Food Festival, hosted by Motorcentral Sales Corp., an authorized dealer of Bajaj three-wheelers, will take place at Metro Central Mall in Sta. Cruz, Laguna on May 27 to 29. Interested participants may log on to bajaj.com.ph for updates.

Photos from Bajaj

Also read: Bajaj Maxima Cargo helps boost an ice scramble business in Laguna