Hyundai 'BiyaHenyo Caravan' goes to Bicol

MANILA: Hyundai Asia Resources, Inc. (HARI) ramped up its unwavering support for the nationwide Public Utility Vehicle Modernization Program (PUVMP) during the recent Bicol leg of the Hyundai "BiyaHenyo Caravan."

Thirty local transport cooperative groups participated in the roadshow event held at Proxy by The Oriental Albay Hotel to reaffirm their commitment through the signing of a Memorandum of Understanding (MOU) for the procurement of 450 Hyundai Modern PUVs in partnership with Hyundai Trucks and Buses Alabang.

Also present in the event were Land Transportation Franchising and Regulatory Board (LTFRB) Region 5 Director PNP Major General Antonio N. Gardiola Jr.; HARI President and Chief Executive Officer Ma. Fe Perez-Agudo; Hyundai Alabang, Inc. Chief Operating Officer Maxwell Quilat; Development Bank of the Philippines (DBP)-Legazpi Lending Center Senior Assistant Vice President Francisco Sayson; Land Bank of the Philippines (LBP)-Albay Lending Center Account Officer Armel Alcantara; and AF Payments, Inc. Transportation Head Bing Barraquias.

The Hyundai HD50S Modern PUV Class 2 and Class 3 were on display at the event. Guests were given a test ride and a comprehensive product presentation of the Class 2 Modern PUV.

In his remarks, Gardiola said, “Everyone came to a halt during the pandemic but we must move on and find ways how to drive the PUV Modernization Program. We invited our future partners and I am very glad that Hyundai is one among them who is very active in this endeavor. In fact, they are the first ones to come up with this kind of program here in Bicol.”

Agudo expressed her gratitude to the group for their trust and support for the Hyundai brand, noting that the value of Hyundai Modern PUVs goes beyond addressing everyday commute demands. “What matters most to us is the fact that the Hyundai Modern PUV is helping boost the economy of the Bicol region, and of every Philippine province, city, and municipality that it finds itself. It is a vehicle for connecting communities, moving people and products for major industries, showcasing the beauty of the regions, and, in so doing, it gives a boost to the quality of life of individuals and communities,” she said.

Meanwhile, Quilat expressed his trust in the Hyundai Class 2 and Class 3 models, saying that they “will help grow your transport business with our team to assist you in after-sales.”

The signing follows the successful turnover of 15 Class 3 HD50S Modern PUVs to the Bulusan Transport Service Cooperative (BULTRASCO) in Sorsogon last April, and 23 Hyundai Modern PUVs to the Tabaco-Legazpi Transport Cooperative (TALETRANSCO) in Albay province in 2020.

Since its foundation in 2017, HARI has delivered over 500 modern PUV units across the country in its mission to be a “Partner in Every Way” of local governments and cooperatives in making public transport safer, more comfortable, dependable, sustainable, and accessible to all Filipinos.

HARI launched BiyaHenyo at the start of the year to assist transport cooperatives in becoming "smartrepreneurs," or business-savvy owners and operators of Hyundai Modern PUVs. Since its launch, the roadshow has attracted 80 local transport cooperatives from across the country's major cities and provinces.

Photos from Hyundai Asia Resources, Inc.

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