Isuzu continues to hold top truck sales post in PH

Local truck distributor achieves 25th Triple Crown Feat in 2024

Isuzu continues to hold top truck sales post in PH

MANILAIsuzu Philippines Corporation (IPC) has retained its position as the leading truck brand in the country for 25 consecutive years.

KEY TAKEAWAYS

  • How many trucks did Isuzu Philippines sell in 2024?

    The truck distributor retailed 4,591 units last year.
  • What model led the IPC's sales thrust for 2024?

    The Isuzu N-Series had the most number of units sold in the Philippines last year — selling 2,812 examples to customers. 
  • Based on the joint Chamber of Automotive Manufacturers of the Philippines Incorporated -Truck Manufacturers Association report, the Japanese marque’s local truck distributor cornered 41 percent of the market by selling 4,591 units last year.

    The aforementioned volume helped them secure its latest Triple Crown feat as it dominated the truck segment’s three major categories namely the light-, medium-, heavy-duty.

    Isuzu Taytay IOS Photo from Isuzu Philippines Corporation

    In a statement, the company shared that the achievement serves as to its “unwavering commitment to quality, reliability, and customer satisfaction.”

    Sales driver

    Leading the IPC’s sales charge is its Isuzu N-Series light-duty truck offerings — which has been the best-selling model in its segment locally for 26 straight years.

    For the full 12 months of 2024, the nameplate had 2,812 units turned over to clients — capturing 43 percent market share of Category III.

    Isuzu N-Series Smoother Photo from Isuzu Philippines Corporation

    IPC attributed the model’s success to its fuel efficiency, durability, versatility, and advanced safety features, making it the preferred choice for businesses across industries such as retail, logistics, and construction.

    N-Series key features

    Check out the Isuzu N-Series’ notable features:

    • Powerful and efficient powertrain: the Isuzu N-Series comes with a Blue Power Euro 4 technology, ensuring low emissions, fuel efficiency, and compliance with environmental regulations.
    • Versatile configurations: The product can be had in various body applications such as (but not limited to) the following:

    Dropside

    Refrigerated van

    Aluminum van

    Fire truck

    • Advanced safety features: Rigid chassis frame with crash safety cabin design for driver and cargo protection.
    • Driver comfort and convenience: Ergonomic cabin design, adjustable seating, and modern dashboard features for better driving experience and reduced fatigue during long hauls.

    To note, an automated manual transmission version of the truck is already being offered in the Philippine market called the N-Series Smoother.

    Isuzu N-Series Smoother Photo from Isuzu Philippines Corporation

    "The Isuzu N-Series continues to be the top choice for Filipino businesses due to its unmatched combination of durability, fuel efficiency, and adaptability to various business applications," IPC President Tetsuya Fujita said.

    "We are proud that our light-duty trucks have remained a staple in the industry, providing dependable solutions that help businesses grow and thrive."

    Medium, heavy duty truck retail performance

    As mentioned above, IPC also led the sales in the medium- and heavy-duty trucks in the previous year.

    IPC donates PUVs to Antipolo coop Photo from Isuzu Philippines Corporation

    Below is IPC’s retail performance in the said categories:

    Division

    Units sold

    Market share (in percentage)

    Category IV (Medium-Duty Trucks and Buses)

    1,534

    40

    Category V (Heavy-Duty Trucks)

    245

    33.2

    Spearheading the medium-duty truck segment is IPC’s F-Series models that cater to logistics, cold chain, and industrial hauling needs (markets that have grown significantly in recent years.

    “Isuzu Advantage”

    Aside from having highly-popular models, the IPC credited its success to its aftersales services and customer support collectively known as the "Isuzu Advantage."

    Isuzu PH delivers new PUVMP units to Mindoro Photo from Isuzu Philippines Corporation

    This comprehensive support system offers:

    • Nationwide Dealer Network: Isuzu ensures accessibility and convenience for customers, that to its more than 48 dealerships located nationwide
    • Nationwide Parts Availability: The company also has a 6,000 square-meter parts warehouse facility that ensures fast and efficient delivery to all dealerships— reducing downtime while increasing productivity.
    • Isuzu Mobile Medic Trucks: A unique service initiative that dispatches fully equipped mobile service units to remote areas, providing emergency repairs and maintenance services on-site.
    • Japanese Service Field Engineers: IPC deploys expert Japanese truck engineers to assist businesses in customizing their trucks according to specific operational requirements, offering tailored solutions that enhance efficiency.
    • Specialized Driver, Mechanic Training Programs: Isuzu offers comprehensive training sessions to ensure that truck operators and mechanics are well-versed in vehicle operation, maintenance, safety protocols and eco-driving, enhancing the lifespan of their fleet.
    • Quality Body Applications from Authorized Builders: Isuzu collaborates with certified body builders to ensure that truck bodies are manufactured to the highest quality standards, perfectly suited for various business applications.

    "Our commitment goes beyond selling trucks; we are dedicated to being a reliable partner for our customers by offering comprehensive aftersales support that ensures their trucks remain in optimal condition throughout their lifespan," Fujita noted.

    "We will continue to provide our customers with exceptional service, ensuring that Isuzu remains their 'Responsible Partner' for years to come."

    Isuzu PH Tetsuya Fujita Photo from IPC

    Relatedly, the IPC helm expressed gratitude to its customers for their continued patronage and trust to the Isuzu brand.

    “Your support has been instrumental in achieving this milestone, and we promise to continue delivering reliable, durable, and innovative transport solutions that drive your businesses forward."

    Also read:

    Isuzu continues to lead 2023 PH truck sales

    9th PIMS: Isuzu PH unveils electrified N-Series concept

     Isuzu PH turns over modernized PUVs to DATSCO

    Ruben Manahan IV

    Ruben Manahan IV

    Started his journalism stint as a cub reporter for a local daily. A certified news junkie, Fort had the chance to cover various beats—ranging from politics to lifestyle. However, his heart now belongs to motoring.

    Read Full Bio

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