Isuzu continues to lead 2023 PH truck sales

MANILA: Isuzu Philippines Corporation (IPC) has maintained its position as the top-selling truck marque in the Philippines — leading the segment for 24 consecutive years.

Based on the report of the Chamber of Automotive Manufacturers of the Philippines Incorporated and the Truck Manufacturers Association Incorporated, IPC has sold a total of 4,838 units for the full 12 months of 2023.

The retail performance allowed the Japanese automaker’s local arm to corner 43-percent share of the country’s truck market.

Last year, 3,034 Isuzu models under light-duty truck segment (Category III) were rolled out to customers. Vehicles under the brand’s medium-duty truck sector (Category IV) had 1,407 vehicles delivered to buyers while 397 heavy duty trucks (under Category V) were sold to customers for the same period.

In a statement, the company expressed firm belief that the number reflects IPC’s “dominance in the truck segment” and showcases its range of business solutions to fit the diverse needs of the market.

“IPC's success is built on the foundation of its renowned durability and reliability, with each vehicle engineered to withstand the demands of various business operations. The company’s commitment to quality has earned the trust of thousands of business owners nationwide, who rely on IPC for their commercial vehicle needs,” IPC shared.

In addition, the firm noted its strong nationwide dealer network and aftersales service support.

Per IPC, its customers are supported with an array of services such as free driver and mechanic training, access to mobile medic services, and the expertise of Japanese engineers to enhance ownership experience.

"Maintaining our leadership position in the truck segment for 24 consecutive years is a testament to our dedication to delivering not just quality commercial vehicles, but also comprehensive business solutions," IPC President Tetsuya Fujita was quoted as saying.

"Our customers' satisfaction and trust are at the core of what we do, together with our dealer network we are committed to continuing our tradition of excellence in the years to come,” he added.

Meanwhile, IPC also shared that it plan to sustain its position as the leading truck manufacturer in the country by reaffirming its commitment to innovation, sustainability, and customer service.

Photos from Isuzu Philippines, Ruben Manahan IV

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