Isuzu PH to hold biggest ‘Truck Fest yet' this 2025

MANILA: Isuzu Philippines Corporation (IPC) is set for its “biggest truck event yet” this month.

Dubbed the “2025 Isuzu Truck Fest,” the three-day program will take place at the SMX Convention Center in Pasay City on February 28-March 2.

In a statement, IPC noted that the 2025 Isuzu Truck serves as its “grand celebration” for being the No. 1 truck brand in the Philippines for 25 consecutive years — reflecting its dominance in the country’s commercial vehicle industry.

A total of 19 Isuzu trucks — covering the light-, medium-, and heavy-duty truck categories with matching specialized body applications crafted by IPC’s authorized body builders — will be showcased at the event.

Those who will attend will see the numerous configurations that Isuzu trucks can cater to, including:

• Utility Van
• Aluminum Van
• Refrigerated Van
• Mobile Kitchen
• Modern public utility vehicle
• Garbage Compactor
• Dump Truck
• Crane Truck
• Fuel Tanker
• Fire Truck
• Military Truck

Also expected to be highlighted in the three-day event is the Isuzu Advantage, which is IPC’s strength over the years. This covers:

Nationwide Dealer Network	Nationwide Parts Availability
Deployment of Isuzu Mobile Media Truck and Expert Japanese truck Engineers	Drivers and Mechanics Training and Quality Body Application

"The 2025 Isuzu Truck Fest is more than just a display of our trucks; it is a testament to Isuzu's long-standing commitment to providing durable, fuel-efficient, and reliable transport solutions for Filipino businesses nationwide. This event will highlight why Isuzu remains the top choice in the trucking industry, with our excellent product line-up and unparalleled aftersales support that sets us apart from the competition," IPC President Tetsuya Fujita said.

Promos, discounts

Further, IPC will offer special treats in the form of discounts and promotions which will come in the form of:

• P35,000-discount on vehicle purchase
• P10,000 worth of parts coupon

Those who will receive such spoils are those who will buy their trucks on February 28-April 30, 2025.

Isuzu’s partners

IPC’s suppliers, body builders and banking and leasing partners will also be at the event.

The body builders and suppliers who will join the 2025 Isuzu Truck Fest are:

Advance Thermofab	CoolAire
Almazora	F. Cura Industries
Carryboy	Kyoei Kogyo
Centro Manufacturing Corporation	Multi-Lift

Customers may avail units at the event through the special financing offers under the following bank partners:

• Rizal Commercial Banking Corporation
• Bank of Philippine Islands
• Security Bank

"We invite business owners—big and small—to come and visit the 2025 Isuzu Truck Fest. This is the perfect opportunity to discover more about the Isuzu Advantage, and how we can help your business grow. Whether you're looking for a light-duty truck for deliveries or a heavy-duty solution for large-scale operations, there's an Isuzu truck ready to meet your needs," Fujita added.

Lastly, IPC is inviting all at the event to “experience firsthand the strength and reliability of Isuzu trucks.”

“Whether you're a long-time Isuzu user or a potential customer looking for the right business solution, the 2025 Isuzu Truck Fest promises valuable insights, exclusive deals, and a celebration of excellence in the trucking industry,” the company concluded.

Also read:

Isuzu continues to lead 2023 PH truck sales

9th PIMS: Isuzu PH unveils electrified N-Series concept

Isuzu PH turns over modernized PUVs to DATSCO