Honda Brio vs. the competition

The Honda Brio has been a popular choice among car buyers, offering a compact and stylish option for urban driving. It is specifically designed to cater to the needs of young professionals, small families, and city dwellers who prioritize style, convenience, and affordability. Its compact size makes it ideal for maneuvering through congested city streets, while its fuel efficiency ensures that it won't break the bank at the gas station.

Last July, Honda Cars Philippines Incorporated launched the refreshed version of the Brio, which features a sportier look and more advanced features. It is powered by a 1.2-liter four-cylinder SOHC i-VTEC engine that delivers 88 horsepower (hp) and 119 Newton-meters (Nm) of torque. The base variant gets a five-speed manual transmission, while the other variants come with a continuously variable transmission (CVT). The pricing for the new Brio ranges from P735,000-P863,000.

With its attractive price point, the Brio appeals to those looking for a reliable and budget-friendly car without compromising on quality. However, as with any competitive market, it is essential to also know the alternatives available to potential buyers.

Let’s check out the competitors of the Honda Brio in the local market.

Toyota Wigo

The Toyota Wigo is a tough contender in the local hatchback market. It boasts a spacious interior, nimble handling, and excellent fuel efficiency. The Wigo comes with a range of features such as an eight-inch touchscreen infotainment system, power windows, and keyless entry, making it an appealing option for tech-savvy buyers.

Under the hood of the Wigo is a three-cylinder petrol engine that produces 66hp and 89Nm of pulling power. Just like the Brio, the base variant of the Wigo comes with a five-speed manual transmission, while the higher trims get a CVT.

Both the Honda Brio and Toyota Wigo offer zippy drives. The Brio's peppy engine provides a spirited acceleration, while the Wigo's compact size and responsive steering make it a breeze to navigate through tight city streets.

The Toyota Wigo is a cheaper alternative to the Honda Brio as it retails for P609,000-P729,000.

Suzuki Celerio

The Suzuki Celerio is another notable competitor in the hatchback market. It stands out with its spacious cabin, versatile seating arrangements, and impressive fuel efficiency. The Celerio also offers a decent amount of cargo space, making it a practical choice for those who need to haul groceries or luggage.

Power comes from a 1.0-liter K10C Dualjet engine that churns out 67hp and 89Nm of torque. This engine is mated to either a five-speed manual transmission or an Auto Gear Shift, an automated manual transmission with an Intelligent Shift Control Actuator that automatically controls the shift and clutch.

Both the Honda Brio and Suzuki Celerio offer commendable fuel efficiency and comfortable rides. The Brio's sporty handling and smooth engine provide an enjoyable driving experience, while the Celerio's nimble handling and responsive controls make it a practical choice for city driving.

The Suzuki Celerio is also slightly cheaper than the Honda Brio as its price ranges from P708,000-P754,000.

Mitsubishi Mirage

The Mitsubishi Mirage has been known for its fuel efficiency and value-packed features. It offers a spacious interior, a user-friendly infotainment system, and easy maneuverability.

Underneath its hood is a 1.2-liter three-cylinder MIVEC engine that delivers 76hp and 100Nm of torque. It is also available in five-speed manual and CVT variants.

Both the Honda Brio and Mitsubishi Mirage excel in fuel efficiency and offer smooth rides. The Brio's responsive engine makes it a fun choice for those who prioritize driving dynamics, while the Mirage's comfortable suspension and compact size make it a good ride in urban areas.

In terms of pricing, the Mitsubishi Mirage falls within the affordable range, making it an attractive option for budget-conscious car buyers. It is priced from P711,000-P772,000.

Verdict

The Honda Brio faces tough competition in the compact car market. The Toyota Wigo, Suzuki Celerio, and Mitsubishi Mirage all bring their unique features and advantages, making it crucial for buyers to carefully consider their options. Ultimately, the choice between the Honda Brio and its rivals will depend on individual preferences and priorities.

Photos from Roy Robles, Toyota Motor Philippines, Suzuki Philippines Incorporated, and Mitsubishi Motors Philippines Corporation

Also read:

6 things that make the Honda Brio a standout in its class

Honda Brio: What's hot and what's not

What's inside the new Honda Brio