How the Mitsubishi L300 earned the trust of a Filipino entrepreneur

The Mitsubishi L300 remains to be one of the full-fledged icons in the commercial vehicle segment in the country as it has been a reliable transportation for any kind of business and has even been conscripted for family use. Most Filipino entrepreneurs have put their trust on this dependable workhorse because it has the capacity to constantly deliver their goods and services without fail. One of them is Ric Joseph Incognito, a trucking business owner who considers his L300 FB as very useful business partner.

“For me, as an owner of an L300 FB, I find the engine okay for its purpose. It is reliable and is low-maintenance compared to other brands. It is also a strong hauler while being affordable and easy to own. This makes the L300 great for businesses and even for family use,” Incognito shared.

The 32-year-old entrepreneur has found his L300 to be very reliable and practical for his business, so he decided to buy a second unit.

“When it comes to durability, the L300 is a leader. The mere fact that you see so many old L300s still on the streets is clear proof of its toughness. The L300 is so sturdy and reliable that it has become an ideal vehicle whether for business or family use,” Incognito said.

For the past 38 years, Mitsubishi has continued to upgrade the strengths of the L300 to provide an even better workhorse for its loyal customers. The newest generation of the L300 features a stronger and safer chassis. It has the capacity to carry up to 1,215 kg on any road condition.

Mitsubishi has also upgraded the new L300’s powertrain to generate more power and meet the latest emission standards. It comes with a 2.2-liter 4N14 CRDi engine that produces 98hp and 200Nm of torque. The new L300 diesel engine is now Euro 4 compliant.

For almost four decades, the Filipino-made commercial vehicle has been fully trusted by the local businessmen like Incognito. “It is very important for me that the vehicle I use is made in the Philippines because it can be relied upon versus other brands that are imported,” Incognito explained. “Another thing is the availability of parts. Because the vehicle is assembled locally, it is easy to repair the L300 since all the parts are easy to find.”

The Mitsubishi L300 may have been updated for the times, but it still remains dependable as it has ever been. Its timeless utilitarian looks and reliable performance makes it the top choice of Filipino business owners for their transport needs.

To learn more about Mitsubishi products and services, visit www.mitsubishi-motors.com.ph or contact any Mitsubishi dealer.

Photos from Mitsubishi Motors Philippines Corporation