2023 Maserati GranTurismo leads Trident's show at Milan Design Week

MANILA: For the 2023 Milan Design Week, a major global festival of design drawing one of the most international and colorful audiences in the world, the new Maserati GranTurismo will be the Trident's hero. The first vehicle the company has ever produced that is also available in a 100% electric version is a must-see event for those who have made the most exquisite, elegant, and essential design their trademark. After all, Maserati can count timeless icons among its products.

Three authentic GranTurismo One Offs from the Maserati Fuoriserie Program will be divided between real and virtual versions, while the limited-edition GranTurismo Launch Edition PrimaSerie 75th Anniversary, which was created especially for that milestone, will add an additional element of exclusivity to the collection meant to improve the long-distance sports car par excellence.

The GranTurismo One Off Prisma and the GranTurismo One Off Luce, equipped with the Nettuno V6 internal combustion engine and the full-electric Folgore version, respectively, will be put side by side with the daring inspiration of Hiroshi Fujiwara, an eclectic friend of the Trident, pioneer of streetwear, and creator of his own take on the high-performance coupé. A Digital One Off and a custom capsule collection created especially for Design Week will be unveiled by the Japanese artist.

Maserati GranTurismo One Off Prisma

The GranTurismo One Off Prisma is devoted to the history of this magnificent car and is a proud representation of both the brand's past and its future potential. A chromatic alliance of 14 distinct colors is included with the bodywork. Twelve of them were chosen from the colors of the most successful GranTurismo vehicles in the past, including the distinctive Amaranto from the 1947 Maserati A6 and the Oro Longchamps that glowed in the 1973 Maserati Khamsin. Two of them are forward-looking. More than 8,500 hand-applied letters, which make up the names of Maserati cars and add a second degree of shade and harmony to the complete color coating, are used to beautify the outfit of this exceptional One Off.

Maserati GranTurismo One Off Luce

Next, the GranTurismo One Off Luce is a symbol of sustainability and innovation that directly reflects Maserati's ongoing exploration and experimentation. An original chromatic mirrored monolith, carved with a dynamic laser-etched pattern, and painted in an almost missing color that makes the shapes of the car disappear into its surroundings make up this stunning interpreter of the future's attire. The interiors, which are entirely composed of Econyl, are a tribute to the future.

This recycled nylon yarn undergoes a distinctive visual transformation and is paired with dynamism-expressing laser processing, just like the dashboard and panels. "High frequency" printing technique, which is frequently utilized in the fashion industry, is used to create a transparent color that intensifies the play of light and highlights the current spirit of the car.

Klaus Busse, Head of Design at Maserati, stated: “GranTurismo Prisma is an ode to our 75-year heritage and to the know-how that has imbued all the cars Maserati has made over time. GranTurismo Luce is our future, looking ahead, in perfect balance with Prisma. The essence of each one depends on the other. In terms of innovation, Prisma expresses all the beauty and excellence of the Italian craftsmanship, as well as mastery in painting and color; Luce reveals all the technology developed with Folgore, combining our forward-thinking attitude and Italian creativity”.

Maserati GranTurismo Launch Edition PrimaSerie 75th Anniversary

Last but not least, there is an irresistible attraction from the limited edition like the GranTurismo Launch Edition PrimaSerie 75th Anniversary. The 300 units, which were made in four different configurations—75 for each internal combustion engine version in the colors Grigio Lamiera and Nero Cometa, and 75 for the electric Folgore version in the colors Rame Folgore and Blu Inchiostro—celebrate the pinnacle of Italian luxury in terms of performance and serve as a testament to the perfect harmony between beauty and functionality, without being ostentatious.

The exquisite works of art, whether they are digital or on four wheels, symbolize Hiroshi Fujiwara's imaginative devotion to the Trident and represent the Maserati legacy projected into the future. On April 19, they will be on display in the brand-new Maserati store in Milan's opulent Magenta neighborhood for a private preview for invited guests. On April 20, meanwhile, design-conscious guests and automobile aficionados will be able to have a close-up look at them.

Photos from Maserati

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