BMW Group Celebrates Its 100th Birthday

MANILA: Today i.e. 7th March marks a day of celebration for the BMW Group, as it attains the age of 100 years. This German automaker has involved in the production of luxury automobiles, motorcycles, and engine manufacturing since 1916. With its global headquarter in Munich, Germany that over the time has acquired the status of a renowned landmark in the city. Interestingly, the BMW Group in Munich is also called the “BMW Four-Cylinder” because of the four massive cylinders integrated on the headquarter rooftop. As for the current year, it has been very lucky for the company, as it very recently achieved the zenith of success through its record-breaking sales figure in the year 2015.

In this context, BMW Philippines has achieved the sales figure of 1000 models in the market. Relating to this Mr. Maricar Parco (ACC President) earlier mentioned in one of his statements that: “In 2016, the BMW brand will celebrate its centennial anniversary worldwide, and we would like to mark the milestone in the Philippines through the innovative product launches and participation in significant events that will set the tone for the next hundred years.”

Talking in the present perspective, BMW operates in 14 countries, which also incorporates its five BMW dealers located in the Philippines. Having a vast global sales network, it has paved its way to create design oriented and customer pleasing model lineup. There has been plans and strategies implemented to achieve success and sales volume by seeking customer's demands into high consideration.

At its nascent stage, this brand developed the six-cylinder aero-engines that were meant to serve the military. Eventually after the end of First World War, it identified new opportunities and mended the loopholes. The trend of civil aviation inspired it to further produce powerful aero-engines that were design oriented. In the year 1923, the company had manufactured its first motorcycle. Later on, it made a success story for itself by its important step in acquiring the Eisenach vehicle factory. Years ahead of this, the Second World War took place where the company pulled off by producing pots and pans, as well as spades and bicycles.

Years passed by and in 1926, it came up with a 12-cylinder V-engine, which was exported at a global level owing to its tremendous success. Also, on the front of two-wheelers BMW motorcycle, R32 BMW had made a strong mark for itself. This was followed by subsequent innovations made in the future, with respect to shift in the customer's choice and needs. Since then, there is has been no looking back, as it came up with back to back swanky cars with latest technologies implanted in them.

With these major recognitions in the discussion, this venture has certainly diversified its model line-up over the years and has reached that well-deserved customer base and relevant sales volume. We wish happy 100 years BMW, being hopeful that its achievements will somewhere impact the Philippines automotive world too.

Also Read: BMW 7-Series Officially Launched in Philippines