BMW PH opens digital showroom, introduces service packages

BMW PH opens digital showroom, introduces service packages

MANILA: Despite the general easing of quarantine controls, businesses now opening their doors are behooved to exert great care in the conduct of activities. The only rational way to go about this is to lessen, if not eliminate totally, physical contact or even close proximity.

The not-so-new normal is thus seeing enterprises migrating to the digital marketplace — increasing functionalities and interactions that can be accommodated on the internet.

For SMC Asia Car Distributors Corp. (SMC ACDC), the official importer and distributor of BMW in the Philippines, the time is nigh to go digital. In a virtual press conference last week headlined by its president Spencer Yu, the company announced the introduction of new programs and products aimed at providing better (and safer) services and experiences for guests and clientele.

To be honest, the gradual loosening of the quarantine revealed a greater pent-up demand for aftersales service, said Yu. Though the company isn’t pushing or even expecting much by way of new-car sales, its physical facilities are being sanitized and prepped nonetheless for the safety of aftersales, sales clients, and employees. “Just as any other brand, we have more or less the same protocols,” reported the executive.

And to the earlier point, BMW Philippines is now unveiling a digital showroom. In a release, the company said it endeavors to “increase its digital footprint and develop community engagement with existing and aspiring owners.” The BMW Digital Showroom is a portal to “learn more about BMW vehicles, special offers, and to keep up to date on key information about the brand. Vehicle models, specifications, brochures, and pricing are easily accessible… This also serves as a jumping point, connecting visitors to their closest dealers for a private viewing or even a home-based test drive.”

During the press conference, Yu said, “The point is to develop the ownership experience of customers (and) aspiring BMW owners. It’s a helpful platform to make purchase decisions.”

The official BMW Philippines website still remains to be bmw.com.ph, but the BMW Digital Showroom https://bethefirst.bmw.com.ph/digitalshowroom/ is a microsite that serves up more localized and, perhaps, more useful content. Again, prospective clients can more easily sign up for information and can check out at a glance the pricing of the BMW portfolio.

For greater peace of mind, from June 1, all brand-new vehicles sold by SMC ACDC dealers will carry a five-year/200,000-kilometer warranty. This “covers all mechanical and electrical components, but does not cover preventive maintenance or wear and tear items.” The five-year warranty is also transferable should the vehicle be sold before the program lapses.

Meanwhile, the BMW Service Inclusive (BSI) serves up purchasable packages that cover preventive maintenance costs of brand-new BMWs for five years or 60,000 kilometers. Included in the BSI are oil changes, replacement of oil filters, spark plugs, brake fluid, and a service check according to BMW specifications. Customized packages are available touting higher mileage limits up to five years of 100,000 kilometers.

“This is a condition-based service,” declared Yu. “At BMW, we don’t have such a thing as PMS. The car itself tells you when to have it serviced, based on usage.”

Photos from BMW

Also read: BMW Philippines network resumes operations

Kap Maceda Aguila

Kap Maceda Aguila

Kap Maceda Aguila has been a writer for nationally circulated publications since 1992 after earning a communication degree, majoring in journalism, from the University of the Philippines-Diliman. Over the course of his career, Kap has covered various beats from lifestyle, business, technology, entertainment, and motoring.  He was a segment host, writer, and producer of The Philippine Star’s Wheels which first aired in 2015, and was appointed head writer in 2018. In 2019, The Star opened motoring and transportation website Wheels.ph and made Kap its first online editor – a position he held before leaving to become motoring editor of Business World in February of 2020. Today, he continues to pen articles for The Star and other publications, and co-hosts a radio show, Gear Box on Radyo Pilipinas 1 738 AM. Kap is also editor in chief of Zigwheels Philippines and Carmudi Philippines.

Read Full Bio

Sell your car at the best price

Verified and genuine buyers Verified and genuine buyers
Free listing Free listing
List your car

BMW Car Models

  • BMW X3
    BMW X3
  • BMW Z4
    BMW Z4
  • BMW 4 Series Coupe
    BMW 4 Series Coupe
  • BMW 3 Series Sedan
    BMW 3 Series Sedan
  • BMW X5
    BMW X5
  • BMW XM phev
    BMW XM
  • BMW M2 Coupe
    BMW M2 Coupe
  • BMW X1
    BMW X1
  • BMW 2 Series Coupe
    BMW 2 Series Coupe
  • BMW iX ev
    BMW iX
BMW Cars Price

PIMS 2024

You might also be interested in

  • News
  • Featured Stories

Latest BMW Car Videos on Zigwheels

Zigwheels
  •  BMW 6 Series GranCoupe 2015 In depth review Interior Exterior
    BMW 6 Series GranCoupe 2015 In depth review Interior Exterior
    23 May, 2019 .
  •  BMW 5 Series 2015 In Depth Review Interior Exterior
    BMW 5 Series 2015 In Depth Review Interior Exterior
    23 May, 2019 .
  • BMW 5 Series 2017 review | Mat Watson Reviews
    BMW 5 Series 2017 review | Mat Watson Reviews
    14 Jul, 2017 . 471K views
  • BMW i8 First Impression @ PIMS 2016 | carbay.ph
    BMW i8 First Impression @ PIMS 2016 | carbay.ph
    22 Sep, 2016 . 205 views
  • BMW i8 Interior Display
    BMW i8 Interior Display
    05 Sep, 2016 . 1M views
  • BMW i8 review
    BMW i8 review
    05 Sep, 2016 . 880K views
  • 2018 BMW X7 Redesign - Redesign Exteiror and Interior - Release Date, Price, Competitors
    2018 BMW X7 Redesign - Redesign Exteiror and Interior - Release Date, Price, Competitors
    03 Mar, 2016 . 1K views
  • 2015 BMW 2 Series Active Tourer Review - Fast Lane Daily
    2015 BMW 2 Series Active Tourer Review - Fast Lane Daily
    04 Sep, 2015 .
  • (ENG) BMW 2 Series Active Tourer - Test Drive and Review
    (ENG) BMW 2 Series Active Tourer - Test Drive and Review
    04 Sep, 2015 .
  • 2015 BMW X4 xDrive35i X Line Exhaust, Start Up and In Depth Review
    2015 BMW X4 xDrive35i X Line Exhaust, Start Up and In Depth Review
    25 Aug, 2015 .
Latest BMW Car Videos

BMW Car Articles From Carmudi

  • journal
  • BMW brings iX1, iX2 in PH
    BMW brings iX1, iX2 in PH
    Paulo Papa, Aug 15, 2024
  • Is this the new BMW X3?
    Is this the new BMW X3?
    Paulo Papa, Jun 20, 2024
  • New BMW 5 Series arrives in PH
    New BMW 5 Series arrives in PH
    Paulo Papa, Feb 26, 2024
  • BMW, Mercedes-Benz to jointly build high-power charging network in China
    BMW, Mercedes-Benz to jointly build high-power charging network in China
    Paulo Papa, Dec 04, 2023
  • BMW presents all-new iX1 eDrive20
    BMW presents all-new iX1 eDrive20
    Paulo Papa, Sep 08, 2023

Compare

You can add 3 variants maximum*