BYD’s Denza to enter PH market next year

APAC GM says sub brand ops ‘up and running’ by Q4 2025

BYD’s Denza to enter PH market next year

Shenzhen, GuangdongBYD is poised to bring its luxury sub-brand Denza to the Philippines, BYD General Manager for Sales Asia Pacific Division Liu Xieliang announced.

KEY TAKEAWAYS

  • When is BYD planning to bring the Denza marque to the Philippines?

    BYD is planning to introduce the Denza sub brand by next year.
  • Who will distribute the Denza in the Philippines?

    BYD has yet to announce its distributor in the Philippines.
  • In a press conference, the regional executive shared that the badge is expected to be seen in the country “around this time next year.”

    To recall, it was just last month that the aforementioned marque was rolled out in Singapore and earlier in the year in Cambodia.

    BYD General Manager for Sales Asia Pacific Division Liu Xieliang Photo from Ruben Manahan IV

    Such a move would push more models under the new energy vehicle manufacturer, which is already the best-selling electric vehicle brand in the country to date.

    While such is the case, the BYD Group has yet to formally announce who will serve as its luxury sub-brand’s distributing arm — saying that discussions about the plan are still being finalized.

    Currently, ACMobility — through BYD Cars Philippines—is brand’s distributor in the country. It has brought in the Seal, Seagull, Sealion 6 DM-i, Dolphin, Atto 3, Han, and Tang and is further bolstering the marque’s presence with its commitment to establish a total of 25 dealerships by end of 2024.

    Denza logo 2 Photo from Ruben Manahan IV

    To note, Denza was the product of the collaboration between BYD and Mercedes-Benz in 2010.  

    Also read:

    2024 PEVS: BYD Cars PH launches Seal

    BYD Cars PH breaks ground for soon-to-rise Bacoor dealership

    BYD Seagull formally enters PH EV market, starting price at P898k

    Ruben Manahan IV

    Ruben Manahan IV

    Started his journalism stint as a cub reporter for a local daily. A certified news junkie, Fort had the chance to cover various beats—ranging from politics to lifestyle. However, his heart now belongs to motoring.

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