GAIC takes over Geely PH distributorship

SGAP turned over ops since Jul 1.

GAIC takes over Geely PH distributorship

MANILA: Geely Automotive International Corporation (GAIC) has taken over the brand’s local distributorship from Sojitz G Auto Philippines (SGAP).

KEY TAKEAWAYS

  • When did GAIC take over the Geely's distributorship from SGAP?

    The handover of operations started last July 1.
  • Why did GAIC take over the Philippine distributorship?

    The shift of the local distributorship is part of the brand's commitment to
  • Based on a joint statement posted over its website, the handover of operations (which started last July 1), underlines the “commitment to delivering innovative automotive solutions to Filipino customers.”

    GAIC-SGAP joint statement (1) Screenshot from Geely PH website

    The same statement noted that SGAP has played a crucial role in introducing and growing the Geely brand in the Philippine market.

    Since 2019, the collaboration with SGAP has expanded the local automotive sector, fostering industry growth and consumer trust,” the companies shared.

    “The partnership with SGAP has been pivotal in introducing and growing the Geely brand in the Philippine market. Widespread consumer adoption reflects the success and camaraderie in our collaboration. Geely and Sojitz G Auto Philippines jointly announce a strategic shift today,” it added.

    With the handover, SGAP is confident with GAIC’s “ability to elevate the brand.”

    “We express our most profound gratitude to our valued customers, esteemed dealer partners, and industrious employees and anticipate Geely’s continued success in the Philippines,” the previous Geely distributor stated.

    Meanwhile, GAIC expressed excitement over the assumption of operations. “By leveraging our global strengths, we will introduce products meeting Filipino consumers’ needs. We commit to a seamless transition and continuing SGAP’s legacy of excellence.”

    “This transition underscores our unwavering commitment to innovation, high quality, and customer satisfaction. As we embark on this new chapter, we look forward to continuing to serve our customers with the highest standard of products and services and contributing [to> the long-term development of the local auto industry,” GAIC said.

    Geely Ilocos Sur Photo from SGAP

    Further, the companies assured that Geely’s dealer-network in the country will continue to invite customers to experience the brand and provide car purchases and after-sales support.

    “Geely remains committed to deepening its roots in the Philippine automotive market. Upholding a philosophy of innovation and collaboration, we will offer high-value products to advance the local automotive industry,” the statement ended.

    Also read:

    Geely PH taps northern Luzon market with Ilocos Sur facility

    Geely PH previews Geometry C

    Geely PH gets Lasan to lead vehicle sales

    Ruben Manahan IV

    Ruben Manahan IV

    Started his journalism stint as a cub reporter for a local daily. A certified news junkie, Fort had the chance to cover various beats—ranging from politics to lifestyle. However, his heart now belongs to motoring.

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