Hyundai art cars tour New York to support Busan’s bid for 2030 World Expo

Hyundai art cars tour New York to support Busan’s bid for 2030 World Expo

MANILA: Hyundai Motor Group is having an exhibition and road tour of 20 art cars in New York City to promote the South Korean city of Busan’s bid to host the 2030 World Expo.

KEY TAKEAWAYS

  • Which models were transformed into art cars to promote Busan's bid for the 2030 World Expo?

    The fleet includes the Hyundai Ioniq 5 and Ioniq 6, as well as the Genesis Electrified G80.
  • Who designed the art cars?

    The art cars were decorated with graffiti artwork by Korean artist Jay Flow.
  • The fleet includes the Hyundai Ioniq 5 and Ioniq 6, as well as the Genesis Electrified G80. The art cars were decorated with graffiti artwork by Korean artist Jay Flow, capturing the vibrant energy of Busan through colorful graphics of the city’s icons and the statement “Busan is ready.”

    Hyundai art cars for Busan’s bid for 2030 World Expo (3)

    As the UN General Assembly High-Level Week 2023 happens this week, Hyundai is hosting the art car exhibition at the Genesis House New York.

    Hyundai art cars for Busan’s bid for 2030 World Expo (3)

    The art cars are also roaming around the streets of New York until September 22, allowing locals, tourists, and global leaders to see Busan’s majestic culture, forward-thinking mindset, and readiness to host the 2030 World Expo.

    Aside from staging art car exhibitions and road tours in major cities worldwide, Hyundai promotes Busan’s bid for the upcoming expo by organizing bid support activities at international events and highlighting the city’s commitment to a carbon-neutral expo with eco-friendly transportation for Bureau International des Expositions (BIE) delegates.

    Hyundai art cars for Busan’s bid for 2030 World Expo (3)

    The art cars were first presented during the ASEAN Summit in Jakarta, Indonesia. They also made an appearance at the G20-related events in New Delhi, India last week. These efforts helped gain more public interest in Busan's bid for the World Expo. The artwork received global recognition, further strengthening support for Busan's bid.

    Hyundai is also posting short videos and infographics on social media to promote Busan as the ideal host city. Two of the promotional videos produced garnered over 100 million views within three months, substantially increasing international support for the city’s bid.

    Photos from Hyundai Motor Group

    Also read:

    Hyundai Group executive chair Euisun Chung named 'Person of the Year'

    Hyundai presents carbon neutrality initiatives at B20 Summit

    Eco-friendly Hyundai vehicles join World Cup’s transportation fleet

    Hazel Nicole Carreon

    Hazel Nicole Carreon

    Hazel is a news and feature writer for ZigWheels Philippines. She studied communication at De La Salle Lipa, where she was exposed to writing about various topics, which later has become her passion and now her career.

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