Hyundai brands sweep awards at Red Dot: Brand & Communications Design 2022

MANILA: At the Red Dot Award: Brand & Communication Design 2022, organized by Germany's Design Zentrum Nordrhein-Westfalen, Hyundai Motor, Genesis, and Kia – the three automobile brands of the Hyundai Motor Group – earned eight design prizes, including two "Best of the Best" and six "Winner" accolades.

The "Best of the Best" award, the greatest accolade the panel can bestow, was given to Hyundai Motor's "CES 2022 Exhibition Booth," which conveyed the company's vision for robotics enabling limitless freedom of mobility in the real world and metaverse.

In order to pioneer the usage of robots in both the physical world and the metaverse, Hyundai Motor unveiled its novel idea of "Metamobility" at CES 2022. Visitors were given the opportunity to experience it at the Hyundai Exhibition Booth.

As all-in-one solutions for its MoT ecosystem, Hyundai also unveiled its Plug & Drive (PnD) and Drive & Lift (DnL) modular platforms, as well as Boston Dynamics' Spot quadruped robot and Atlas TM bipedal humanoid robot.

The Hyundai Motor Songpa Showrooms received a "Winner" award from Red Dot Award in the area of Brand Stores. Based on Hyundai's Concierge service, the hall offers a fresh setting and improved client experience.

Hyundai's steadfast dedication to the complete vehicle manufacturing and sales process is symbolized by the repeating stainless mesh networks and the 2,100 assembly clips both inside and outside the structure.

Genesis Suji, Genesis Studio Anseong, and Genesis House New York each won a Red Dot award for Retail Design on behalf of the luxury company Genesis, while an artwork inspired by the GV60 electric car won a Red Dot award for Spatial Communication.

Additionally, the User Interface of the Genesis Connected Car Integrated Cockpit (ccIC) got an award.

In the Brand Stores category, Genesis Suji won the "Best of the Best" prize, which is particularly noteworthy. Redefining the Korean auto buyer experience is Genesis Suji.

>The 4,991 square meter, four-story building functions as a test-drive center, service delivery platform, and vehicle showroom all at once. The combination of a presentation space and a service program makes it the first place of its sort in Korea.

Genesis Studio Anseong's 663 square meter showroom boldly frames the brand's newest driving machines in a futuristic vision of design, sound, and light that invites customers to experience the highly advanced models firsthand. The showroom stands in stark contrast to its bright white mall environment.

Genesis House New York is a fascinating retreat that has been referred to as a chic oasis in the middle of the metropolis. Along with the amazing sight of Genesis' roster, there is plenty to discover, including art installations and a contemporary interpretation of traditional Korean cuisine.

Even a Korean tea ceremony can be participated in while taking in the sweeping vistas of the Hudson River and the High Line Park.

Genesis developed a GV60 campaign on the idea of the Crystal Sphere, which is one of the model's most distinctive characteristics. 400 x 400 x 80 modules of double-sided dichroic film were used in an accompanying art piece to change the room with shimmering reflections and create changing places.

The aforementioned achievements in the field of spatial design were made possible by Genesis' partnership with the Seoul-based architecture firm Suh Architects. The two organizations closely collaborated to convey the brand's ideology in a cultural setting. The brand was able to express a consistent message and the uniqueness of each setting by manifesting Genesis' brand identity within the particular environment of the city each facility occupied.

Additionally, the cluster, infotainment system, and head-up display are all integrated into a panoramic display by the Genesis ccIC (Connected Car Integrated Cockpit), giving the vehicle a high-tech appearance and exceptional use. The first integrated cockpit controller in the world offers clients a novel user experience by naturally circulating and connecting the contents of each entertainment system.

Last but not least, by receiving a "Winner" designation for its Corporate Design Guides, Kia Corporation further cemented its position as a market leader.

According to the company's new brand direction and strategy, the "Kia CI Guideline" is a design handbook for reliably communicating the corporate identity to international clients. This clever guideline defines the brand's visual components, including the logo, tagline, and typeface. Kia has been quickly advancing towards the future to become a "Sustainable Mobility Solutions Provider" since its brand relaunched last year.

Photos from Hyundai Motor Group

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