Hyundai Motor PH welcomes new president

Korean automaker’s distributorship locally now under Son

Hyundai Motor PH welcomes new president

MANILA: The future of Hyundai Motor Philippines (HMPH) has been entrusted to its new president, Jiho Son.

KEY TAKEAWAYS

  • When did Jiho Son replace Dongwook Lee as HMPH president?

    Son replaced Lee on October 15, 2024.
  • What makes Son fit for the new role?

    Prior to his new role, Son previously served as the Head of Hyundai Motor Group Innovation Center Singapore Sales Innovation Group and was also able to lead the India and Asia-Pacific Sales Support Team.
  • In a letter, HMPH Managing Director Cecil Capacete announced the company’s transition to the new helm after being held by the company’s former president Dongwook Lee for two years.

    To note, it was under Lee that the brand was re-launched back in the middle of 2022.

    Photo from Hazel Nicole Carreon

    Capacete noted that under Lee’s watch, the company achieved 32.4-percent growth this year and expanded its dealer network to 34 — with more to follow in the coming months.

    He also shared that it was under the former leader’s management that the brand was able to bring in numerous models that “helped establish the brand’s image as a trusted automotive partner in the country.”

    Son’s credentials

    Per Capacete, the new president — who started office as of yesterday (October 15) — brings with him his vast experience as he previously served as the Head of Hyundai Motor Group Innovation Center Singapore Sales Innovation Group.

    Prior to his service in the Lion City, Son also led the India and Asia-Pacific Sales Support Team.

    Also read:

    Hyundai Motor PH sends 9 scholars to South Korea for advanced automotive training

    HMPH hands over N units to first batch of customers

    Hyundai Motor PH stages free vehicle inspections over the weekend

    Contents

    Ruben Manahan IV

    Ruben Manahan IV

    Started his journalism stint as cub reporter for a local daily, Fort has been a news junkie ever since he started his career. He has covered for various sections of the newspaper ranging from politics to lifestyle, but his heart now belongs to motoring.

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