Hyundai presents 1st car movie

MANILA: Hyundai presented its first film titled "Night Fishing."

Per the South Korean carmaker, the movie’s plot revolves around an unexpected event between an agent (played by Son Sukku, known for his roles in The Roundup 2 and the Netflix original series D.P.) and an unidentified individual at an electric vehicle (EV) charging station.

Directed by Moon Byounggon — the first Korean to win the Palme d’Or in the short film competition at the 2013 Cannes Film Festival — Night Fishing is described as a “humanistic thriller” shot partially from the perspective of a vehicle model utilizing specially mounted cameras, creating a cross-over between automotive technologies, and artistic expression.

Hyundai noted that the film “distinguishes itself from other ‘car movies’ by focusing on the scenes around the car rather than the car itself, while subtly showing how its cameras aid in safer driving by reducing blind spots. For the film, specially rigged cameras were installed on the vehicle to capture the scenes.”

Prior to its public screening today at CGV (Korea’s largest multiplex cinema brand), Night Fishing has already gained recognition at film festivals.

In January, Night Fishing was presented at the Sundance Film Festival’s ChefDance program and was selected for the upcoming Fantasia International Film Festival’s International Short Film Competition.

According to Hyundai, Night Fishing received positive reviews.

Nicolas Archambault, a programmer at the Fantasia International Film Festival, praised its inventive direction and impressive production values. Actor Sung Kang from the Fast & Furious franchise also lauded the film’s cinematography and storytelling.

Night Fishing will be screened from Friday to Sunday for two weeks following its release. It has a running time of 10 minutes and a ticket price of just KRW 1,000 (approximately P42.48).

Photos from Hyundai

Also read:

Hyundai secures 1st-ever victory for 2024 IMSA racing season

Hyundai Motor PH launches aftersales program to stir 2nd anniversary celebrations

Hyundai Motor PH to hold next HME tour this weekend