Hyundai USA to Come Up With a New Crossover
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MANILA: With the utilitarian vibe, the crossovers are proving themselves to be something extraordinary on the roads. These are the vehicles that are built on a platform of car combining the features of SUV, hatchback, and station wagon. Surprisingly, this has turned out to be an interesting experiment in the automobile industry, where every prominent brand is trying its hands on, and why they should not? After all, the cross utility vehicles are not only appreciated by the masses, but are happily owned as well. Talking about one such South Korean brand, the Hyundai Group which is designing and developing one such Crossover, specifically for the U.S. market.
The yet to be named crossover is expected to roll down U.S. roads with complete distinct styling where it is also confirmed that it would not carry the brand's standard Fluidic Sculpture design language and may give direct challenge to Nissan Juke, Chevrolet Trax, and Honda HR-V. Dave Zuchowski, president and CEO of Hyundai Motor America, added that the subcompact crossover may be based on the Veloster's platform. With asymmetrical door configuration, Hyundai Veloster is a compact car which was introduced by Hyundai in 2011.
Moreover, Hyundai recently introduced its subcompact crossover which is based on i20 and also known as ix25. "(The) Creta is a vehicle that is more traditionally styled and it looks like a smaller version of the (Hyundai) Santa Fe," Zuchowski said. "In our opinion, as we go into this segment, it is a great segment for Millennials, for Gen Y. It is a good youth vehicle and we think in order to tap that market, the things should be styled less conservatively and more aggressively.”
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