Isuzu La Union hosts Mini-Truck Fest and LCV Show on its 1st anniversary

MANILA: Isuzu La Union celebrated its first anniversary with a Mini-Truck Fest and LCV Show last October 21 to 22. Despite being established and launched at the height of the COVID-19 pandemic, One Maharlika Motor Sales and Service Corporation was persistent in securing Isuzu La Union's market share in the Northern Luzon region.

Guests from the local government, Isuzu Philippines Corporation (IPC), the motoring media, suppliers, and customers graced the anniversary celebration.

A turnover ceremony of four NMR85H drop-side units and one FVM34W aluminum wing van unit to AQN First Bev, a multi-industry business that distributes anything from LPG to food and beverages in San Fernando, La Union, took place during the program. The units purchased will be added to their delivery fleet.

Isuzu La Union also gave plaques of appreciation to their loyal fleet customers who regularly buy vehicles and avail services at their dealership as a way to express their gratitude to them for contributing significantly to their business growth over the year.

“As a new player in our network, we appreciate your dedication to uphold the Isuzu brand and our commitment to provide the best mobility and business solutions to Filipinos,” IPC President Noboru Murakami said.

The ribbon cutting ceremony of the Mini-Truck Fest and LCV Show was led by Murakami, together with Isuzu La Union President Benigno Garcia, and Bauang Mayor Eulogio Clarence Martin De Guzman III.

“We are featuring our Isuzu trucks with different body applications such as refrigerated van, passenger van, dump trucks, and many more to serve the various needs and requirements of our dear customers here in La Union,” Garcia stated.

Isuzu La Union displayed a variety of Isuzu trucks with various body applications in their dealership, as well as Isuzu mu-X and Isuzu D-Max. Isuzu La Union also launched their First Anniversary Parts and Service promo, wherein customers can enjoy freebies and special discounts on parts and labor upon booking services through their Facebook page.

While their displays for trucks and light-commercial vehicles only lasted one day, their Parts and Service promo will be available until December 21.

Photos from Isuzu Philippines Corporation

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