Jaguar Land Rover partners with Nvidia to develop next-gen automated driving systems

MANILA: Jaguar Land Rover has signed a multi-year strategic partnership with Nvidia, the world’s leading artificial intelligence (AI) and computing company, to jointly establish and implement next-generation automated driving systems, as well as AI-enabled services and experiences for its customers.

In a statement, Jaguar Land Rover Chief Executive Officer Thierry Bollore said, “Collaboration and knowledge-sharing with industry leader Nvidia is essential to realizing our Reimagine strategy, setting new benchmarks in quality, technology and sustainability. Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with Nvidia will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.”

Beginning in 2025, all new Jaguar and Land Rover models will be developed on the Nvidia Drive software-defined platform, which will include a wide range of active safety, automated driving and parking systems, as well as driver assistance systems. The system will provide AI features inside the vehicle, such as driver and occupant monitoring and advanced visualization of the vehicle’s surroundings.

Nvidia Drive Hyperion is the foundation for this full-stack solution. It includes Drive Orin centralized AV computers; Drive AV and Drive IX software, safety, security, and networking systems; and surround sensors. The AI brain of the car is Drive Orin, which manages the Jaguar Land Rover Operating System, and the central nervous system is Drive Hyperion.

Jaguar Land Rover will also be using Nvidia DGZ for training AI models and Drive Sim software built on Nvidia  Omniverse for real-time physically precise simulation. Through the over-the-air software updates, Jaguar Land Rover’s software-defined features and end-to-end verification and validation architecture will support the introduction of revolutionary assisted and automated driving services through the vehicle’s life span.

“Next-generation cars will transform automotive into one of the largest and most advanced technology industries. Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles. We are thrilled to partner with Jaguar Land Rover to reimagine the future of transportation and create the most advanced cars,” Nvidia Founder and Chief Executive Officer Jensen Huang stated.

Jaguar Land Rover targets to be carbon-neutral in its supply chain, products, and operations by 2039.

Photos from Jaguar Land Rover

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