Jeep PH celebrates Mother's Day with life lessons

MANILA: In celebration of Mother’s Day, Jeep Philippines paid tribute to all the tough moms through a mock letter that narrated how a mother taught her daughter four life lessons with the help of the Renegade and Gladiator.

In the letter, the daughter first reminisced how she learned how to be brave from her mother. She wrote, “I remember back when I was five years old, the family went on a road trip with the old 1976 CJ7 Jeep Renegade that your dad passed down to you. It was the first time I saw you drive, and you looked so happy and carefree, while I almost sh*t my jumpers because of the trembling sounds and the rocky roads we were trailing off to. I asked, 'How are you having fun with this horrifying experience?' and then you laughed and said, 'Honey, in life, there will always be things that'll scare you and there will be unexpected obstacles that'll be presented to you, may you like it or not. Might as well face it head on and have fun while doing it. Life's too short to live out of fear.’”

The daughter also thanked her mother for teaching her how to drive uphill on the mountain. Although she failed many times, her mother never stopped encouraging her. The daughter wrote, “You comforted me and said 'Honey, in life, it's okay to fail with your attempts, as long as you keep moving forward. And besides, the sun never sets on the mighty Jeep. We have time to kill 'til you succeed.' After days of practice, I finally went up that hill.”

The daughter also recalled her first car purchase as a gift to her mother. She said, “You thought I was buying for my own, and told me 'before you decide on anything, Honey, in life, know what's compatible for you, make sure it's the right decision and stick to it, and once you get the hang of it, you can help others in the process, using that car.’” The advice made the daughter carefully think of what to buy, and she decided to purchase a Jeep Gladiator which perfectly suits her mother’s personality.

Lastly, the daughter narrated how she learned the most memorable life lesson that her mother taught her when she broke up with her ex-boyfriend. In the letter, the daughter mentioned how the mother joked that they would just store her ex-boyfriend in their Jeep’s trunk bend and ditch his body by the river, but it was followed by serious advice: “There will be times when the journey has served its purpose. So, on to the next destination until you find the best view.”

The daughter concluded the letter by promising her mother that they would continue to create more memories even though she is getting married in a few days. She also mentioned that she wishes to be as tough as her mother once she builds her own family.

To honor the tough Filipino moms, Jeep has rolled out its LED accessories promo for the Gladiator and Renegade.

To learn more about this promo, call (+632) 8461 6281 or (+632) 8334 1487 for Jeep Alabang, (+6332) 260 333 or +63977 825 5337 for Jeep Cebu, (+6345) 499 5562, +63998 590 2658, or +63999 223 0295 for Jeep Clark, (+632) 8784 5002 for Jeep Greenhills, and +63999 223 0295 for Jeep Pampanga.

Photos from Jeep Philippines

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