Kia Alabang features new store identity and corporate logo

MANILA: Kia Philippines inaugurated its new dealership in Alabang, Muntinlupa City yesterday, November 15. Kia Alabang is among the first dealerships to experience Kia’s brand refresh, which includes a new store design and the new corporate logo.

Kia Alabang was opened just a week after Kia Philippines relaunched with a new brand philosophy. It is managed by Iconic Dealership Inc. (IDI), a multi-brand automotive dealer group and wholly owned subsidiary of AC Motors, an Ayala company.

IDI Chief Operating Officer Bob Palanca believes that making Kia Alabang the first dealership to showcase the brand’s new identity is the right choice. He said, “Kia Alabang is strategically located in one of the most vibrant convergences of the urban and suburban markets in the Calabarzon socioeconomic region where the rapid pace of progress is tempered with slow, deliberate countryside lifestyle. This is the perfect market landscape to highlight Kia’s focus on customer experience that complements its quality and stylish products.”

Customers who enter the newly opened dealership will immediately notice Kia’s refreshed brand identity due to the new spatial design and color palette. With its minimalist, wooden interior, the dedicated customer area exudes warm ambience and should put customers at ease. A whole different experience is provided in the showroom. The achromatic hues and shiny surfaces emit a sleek and futuristic vibe that puts the Kia vehicles on exhibit in the spotlight.

The brand’s goal to inspire and transform the lives of Filipinos everywhere is reflected in the new store identity. While the journey of the new brand identity starts with Kia Alabang, Kia’s reputation as a provider of outstanding customer and aftersales services is maintained in all of its dealerships nationwide.

“Kia Alabang is only the beginning of the brand’s reinvention following the launch of Kia’s new brand purpose. Filipinos can expect more dealerships to adapt to the new store identity in the coming years. In addition, our goal is to constantly provide memorable customer experiences as we create various programs that aim to continuously strengthen the knowledge and skills of all our teams to better serve our valued customers,” Kia Philippines President Manny Aligada stated.

All Kia dealerships are now fully equipped to deliver the exceptional customer experience that the new Kia promises. Every customer can surely experience it when shopping for any Kia model.

Every purchase of any Kia vehicle comes with a five-year/160,000-km warranty as part of the company’s commitment in providing excellent customer service. There is also free five-year roadside assistance, while includes services like emergency towing, personal assistance, minor onsite repair, medical assistance, and information service.

Customers who are planning to purchase a Kia vehicle can take advantage of its after-sales benefits, all while immersed in an amazing, revolutionary dealership experience, should visit the newly opened Kia Alabang.

Kia Alabang is located at Alabang-Zapote Road corner Acacia Avenue, Madrigal Business Park, Muntinlupa City. Contact (02) 8558-5888 local 876 and 804 for general inquiries or local 807 for service-related concerns.

To learn more about Kia vehicles and services, log on to kia.com/ph, follow Kia Philippines on Facebook and Instagram, and subscribe to the Kia Philippines channel on Youtube.

Photos from Kia Philippines

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