Kia EV Day 2024 APAC serves as regional launch pad for NEV, concept cars

This year’s Kia EV Day at Asia Pacific (APAC) furthers the brand’s thrust to strengthen its goal to become a leading sustainable mobility solutions provider by showcasing its concept car and electric vehicle offerings.

The event — which is being conducted in Taiwan — highlighted the Kia EV3 (which will be launched in select countries in the region by next year) as well as the concept vehicles PV5 and EV4.

“Our inaugural Asia Pacific region EV Day is a testament to Kia's unwavering dedication to sustainable mobility and our relentless commitment to driving the EV revolution forward,” Kia Asia Pacific President and Chief Executive Officer Ki Seok Ahn said.

“This event represents a significant milestone in our journey towards a more sustainable future, displaying our advanced EV technologies, innovative designs, and meticulous strategies. By prioritizing a customer-centric approach, we are not only meeting the demands of today's consumers but also setting the stage for a greener tomorrow. We are excited to have shared our vision and innovations with our valued partners and stakeholders across the APAC region,” he added.

EV3

Among the highlights of the event was the regional unveiling of the Kia EV3, which brings the technologies outfitted in the EV9 (recently introduced to the Philippine market) to the compact crossover EV category.

Slated to go on sale in various Asia Pacific countries come 2025, the Kia EV3 is aimed at enhancing EV accessibility and accelerating the marque’s transition into a sustainable mobility solution provider.

Carrying the “Opposites United” design philosophy, the Kia EV3 boasts squared rear fenders, a sloping roofline and a bold stance that gives a contemporary athletic look,

It is also built on the Electric Global Modular Platform and features Electric Dynamic Torque Vectoring Control for optimum traction.

Among its advanced driver assistive systems include forward collision-avoidance assist 2, lane keep assist, highway driving assist 2, reverse parking collision-avoidance assist and remote smart parking assist. 

PV5, EV4 Concepts

Meanwhile, Kia EV4 and PV5 concept vehicles were also shown off during the regional event.

The Concept EV4 symbolizes the purity of the ‘Power to Progress’ pillar in the ‘Opposites United’ design philosophy. It merges earth-inspired aesthetics with cutting-edge technology to present a striking silhouette with a spacious driver-centric design delivering modern luxury and an entirely new type of EV sedan.

On the other hand, the Kia PV5 Concept is the marque’s first dedicated Platform Beyond Vehicle (PBV). Designed with diversity in mind - from business to adventure, the PV5 sports a robust and simple design focused on delivering a customizable model tailormade to be multipurpose whether it is ride-hailing, logistics and personal lifestyle activities.

Other highlights

Kia flagship electrified model EV9 — which has also received worldwide recognition and accolades including the Supreme Winner of the 2024 Women’s Worldwide Car of the Year and wins at the 2024 World Car Awards — was also on display at the Kia EV Day 2024 APAC.

In addition, Kia bared its plan of expanding its range of hybrid and PBV models while balancing with a core of internal combustion engine vehicles for emerging markets. It also aims to stabilize its EV production and battery supply system by operating 6 global EV production bases by 2025.

With such targets, Kia plans to sell 1.6 million EV examples per year by 2030.

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