Kia PH holds 1st DOYA

MANILA: Kia Philippines has staged its very first Dealer of the Year Awards (DOYA), marking the marque’s commitment to its partners and their shared goal of delivering exceptional customer experiences. 

The said event happened on March 17, at Seda Hotel in Bonifacio Global City. There, the South Korean carmaker’s local wing — together with its dealer network — celebrated its achievements under the Ayala stewardship.  

“We are proud to honor the remarkable achievements of our dealerships,” Kia Philippines Chief Operating Officer Brian Buendia said. 

“These awards recognize their unwavering dedication and excellence in both sales and after-sales service, serving as an example for the entire network to continue inspiring movement and striving for even greater success in 2025 and beyond,” he added. 

How it works 

Per Kia Philippines, its dealership award is based on a comprehensive scorecard, which consists of the following: 

 

Sales	45%
Aftersales target	45%
Finance	10%

Kia Philippines reported that the said criteria ensure a well-rounded assessment of each dealership’s performance across key areas. 

Following the aforementioned matrix, Kia Philippines has identified the below dealership locations as awardees for its inaugural DOYA. 

Dealer of the Year	Kia New Manila
Top Sales Operations	Kia Alabang
Top Service Operations	Kia Kawit

 

Kia Philippines pointed out that the aforementioned dealerships exemplify the brand’s commitment to operational excellence and set the standard for continued success. 

“Kia’s Dealer of the Year Awards reflect the brand’s ongoing commitment to growth and excellence in the Philippines, perfectly aligned with its slogan, ‘Movement That Inspires,’ the company wrote in a press release. 

“By recognizing top-performing dealerships, the awards underscore the importance of strong partnerships in delivering high-quality products and services to customers,” it added. 

The event, Kia Philippines explained, celebrated the spirit of healthy competition within the brand’s dealer network and motivate dealerships to surpass sales targets while upholding the brand’s five core values, which we have written below: 

• Care for people
• Move further together
• Chase excellence every day 
• Empower people to act
• Dare to push boundaries 

In addition, Kia Philippines’ first DOYA served as a platform for the brand to present its forward-thinking vision, including its electrified movement and the expansion of its model lineup to include vehicles that embody style, efficiency, and performance. 

Kia PH lineup

At the time of writing, Kia Philippines’ roster includes the following passenger vehicles: 

• Kia Sorento
• Kia Soluto
• Kia Seltos
• Kia Carnival 
• Kia Sonet

The Hyundai-owned marque also offers the below electric cars: 

• Kia EV9
• Kia EV6

Finally, its local roster is completed by a humble commercial vehicle: 

• Kia K2500 

Also read:

Kia EV Day 2024 APAC serves as regional launch pad for NEV, concept cars

Kia PH launches Sorento Turbo Hybrid

 Kia PH nearly hits 6.7k-unit sales mark in 2024