Kia PH's 43rd dealership breaks ground in Bacoor

MANILA: After hitting its 2021 sales milestone, Kia Philippines broke ground on its 43rd dealership in the country, Kia Bacoor. The dealership will be the fifth outlet managed by Iconic Dealership, Inc. (IDI). 

Kia Bacoor is strategically situated in Cavite’s second-largest city. Bacoor is also considered as a premiere business hub south of Metro Manila. The outlet will be located along Bacoor Boulevard (formerly Molino Boulevard). 

As the area is rapidly shifting from a largely agricultural community to a residential and commercial urban center, the location is ideal for a new Kia dealership where buyers will certainly find the perfect Kia vehicle to suit their needs and lifestyle, Kia Philippines noted. 

Kia Bacoor is expected to be fully operational by the third quarter of this year. Upon completion, it will stand as a prime example of a dealership that offers the 3S’s — sales, services, and spare parts.

The dealership and its staff promise to add delightful value to the ownership journey from inquiry to purchase to aftersales services, by providing professional and quality vehicle maintenance and repair. The 3S dealership standard will also be seen and felt in the premiere showroom, customer lounge, and service bays.

Among the crucial elements that ensured the growth of Kia Philippines in 2021 was the continued expansion of its dealer network, enabling the company to achieve a massive 76% increase in vehicle sales. This ranked as one of the highest in the industry and outpaced the industry's growth of 18%. 

Exciting times are up ahead for the Korean carmaker, especially after it launched a new corporate logo and brand identity in November 2021, and introduced the all-new Carnival Grand Utility Vehicle in February 2022.

Kia Philippines is also remodeling many of its showrooms to embody and uphold the brand’s philosophy of “Movement that inspires.”

Photos from Kia Philippines

Also read: 2022 Kia Carnival takes 'AutoGuide' Family Vehicle of the Year plum