Lamborghini sells over 10-K cars in 2024

MANILA: Automobili Lamborghini has sold a total of 10,687 cars in 2024. Per the Italian carmaker, the aforementioned number reflected a six-percent increase over its annual sales record in 2023.

It noted that last year’s figures not only represent the company’s best year in terms of customer deliveries but also testify to Lamborghini’s client loyalty and growing new customer base. Moreover, they confirm the success of the company’s 360-degree strategy built on brand and product innovation and excellence in the luxury super sports car segment.

“2024 was a year of continuous growth for Automobili Lamborghini, in line with the positive trend of the last several years: an accomplishment that reflects the increasingly strong bond we have with our customers and the growing interest in our brand shown by new generations,” Automobili Lamborghini Chairman and Chief Executive Officer Stephan Winkelmann said.

“In a period of transformation, we have introduced models that earned the seal of approval, reflecting our commitment to always pushing boundaries and expectations while focused on sustainable development. The results highlight the success of strategically balancing supply and demand, along with a well-calibrated order portfolio, strengthening the brand’s desirability and the residual value of our products,” he added.

Growth in major markets

Per the Sant’Agata Bolognese-headquartered marque, Lamborghini enjoyed growth in macro-regions in which it operates.

For example, the European, Middle Eastern, and African markets saw a six-percent increase in their yearly sales with a total of 4,227 cars delivered.

On the other hand, the Americas (which includes Latin America, North America, South America, Canada, and the United States) enjoyed a seven-percent growth with a total of 3,712 automobiles handed over to clients.

Finally, the Asia-Pacific market registered an increase of three percent reaching an overall annual sale of 2,748 cars.

“2024 was an extraordinary year for Automobili Lamborghini, with results that reflect not only the strength of our product portfolio, but also the crucial support of our network of 186 dealers and the brand’s well-established presence in all 56 international markets where we operate,” Automobili Lamborghini Chief Marketing and Sales Officer Federico Foschini remarked.

“Thanks to the strategy adopted, we demonstrated that Automobili Lamborghini is not only a leader in the super sports car segment, but also a touchstone for the future of luxury automobiles,” he added.

Balanced model growth

Lamborghini did not disclose which models sold the most, but the Modena-based luxury car manufacturer said that balanced growth was recorded across the model range.

To begin with, the Lamborghini Revuelto — the first hybrid super sports car produced by the marque — grabbed the attention and interest of customers worldwide. As a result, the nameplate (which was introduced in March 2023) has secured a strong order portfolio until the end of 2026.

As for the Lamborghini Huracan, the iconic model has produced various iterations (Sterrato, EVO Spyder, Tecnica, STO, and STJ) with deliveries booked throughout 2025. Nearing the end of its production cycle, the sports car will pass the baton Temerario, which was unveiled in August 2024.

Finally, the Lamborghini Urus served as a pillar for the house of the raging bull. The nameplate’s range was consolidated thanks to the unveiling of the Urus SE plug-in hybrid in April 2024. It received an immediate positive response on a global scale.

“2024 was not only a record year but an important turning point for Automobili Lamborghini. Over 18 months the company presented three new models and completed the transition towards an entirely hybrid range, in alignment with its Direzione Cor Tauri strategy, becoming the first super sports car manufacturer in the world to offer a completely electrified portfolio,” the company wrote in a press release.

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