Lego Technic McLaren Senna GTR featured in ‘Asphalt 9: Legends’

MANILA: The Lego Technic McLaren Senna GTR has sped onto a new racetrack — the tarmac of Asphalt 9: Legends, the newest game in the Asphalt racing series, which just surpassed the one-billion-download milestone.

Racing enthusiasts will be able to compete for pole position and win prizes in the Lego Technic McLaren Senna GTR by participating in the first ever Lego Technic McLaren Grand Prix event in an Asphalt game, which runs until October 30.

In this action-packed collaboration between the Lego Group, luxury supercar manufacturer McLaren Automotive, and Gameloft, racing fans and Lego builders alike get a chance to get behind the wheel of the Lego Technic McLaren Senna GTR model.

In a statement, McLaren Automotive Chief Marketing Officer Gareth Dunsmore said, “Through this collaboration between McLaren Automotive, the Lego Group, and Gameloft, we are excited that supercar, racing, and McLaren fans will now be able to experience and share the thrill of driving our McLaren Senna GTR ultimate racer in its Lego Technic form in an incredible gaming experience — and with the chance to win some fantastic prizes!”

Those who make it through two adrenaline-pumping qualifying rounds will earn a spot in the highly competitive final rounds, which will take place from October 22 to November 3. Only nine legends will be crowned champion at the end of the competition, and they will get a chance to win Lego Technic McLaren Senna GTR sets and in-game rewards.

“We are always looking to give our fans new ways to enjoy the Lego Technic play experience,” Lego Technic Products Head Niels Henrik Horsted stated. “This collaboration gives our fans the chance to get behind the wheel of this one-of-a-kind model for themselves and take it for a spin. When we designed the Lego Technic McLaren Senna GTR we pushed ourselves to the limit to do justice to the engineering excellence of McLaren Automotive, and we’re thrilled to be able to replicate it virtually in such a standout way with Gameloft. We can’t wait to see our fans on the track!”

In parallel, Gameloft Senior Vice President for Brand Partnerships and Advertising Alexandre Tan said, “We’re thrilled to partner with the Lego Group and McLaren Automotive to offer players and fans a new way to experience one of the most prestigious and famous supercars — albeit in a digital and block form! This in-game event shows Gameloft for brands illustrating how gaming can be the next level engagement tool for brands in a kid-safe and respectful environment.”

The gamified Lego Technic McLaren Senna GTR has the same features and functions as its real-life counterpart, making it one of the most extreme contenders on the grid. The 830-piece design of the Lego model has been meticulously replicated in the digital realm, including its V8 engine, moving pistons, stunning aerodynamic curves, opening dihedral doors, and one-of-a-kind blue livery. Over 160,000 digital triangles were used to guarantee that no compromises were made in recreating the supercar’s unrivaled style.

Photos from McLaren

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