Maserati partners with Mattel for ultra-limited edition Barbie Maserati Grecale

MANILA: Maserati has established an unprecedented partnership with Mattel, Inc.'s Barbie. The partnership was inspired by a shared ambition to push the limits and highlight the distinctive flair of both brands. Maserati and Barbie, both easily recognizable by their unique personalities and individual styles, unleashed their creativity in a masterpiece of classic style and bold character that was inspired by the Barbiecore trend.

The result of this unexpected partnership is an ultra-limited edition Maserati Grecale, Maserati's newest SUV, which Barbie chose to complement her multifaceted lifestyle, ranging from a business meeting to a glamorous event. Maserati Grecale is designed to transform daily driving experiences into something exceptional.

The Grecale is best known for its innovative features, which includes the Maserati Intelligent Assistant (MIA) multimedia system, the latest infotainment, comfort display, and the head-up display.

It also comes with five selectable drive modes (Comfort, GT, Sport, Corsa, and Off-Road), allowing the driver to go from the most user-friendly driving in greatest comfort to the overwhelming emotions of intense speed.

One of the two custom units of the Barbie Maserati Grecale was revealed on Tuesday as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer's holiday launch party in California, USA. A portion of the proceeds from the sale of this US-exclusive, custom edition will go to the Barbie Dream Gap Project, a global project of the Barbie brand that collaborates with organizations to support equal opportunities and break down barriers for girls. More information on the second custom unit will be released in 2023.

Barbie's Maserati Grecale was created under Trident's Fuoriserie customization program, which enables car aficionados to express their passion and creativity in the creation of their ideal Italian luxury car, according to their own style and preferences.

With its ferocious 530hp V6 Nettuno engine, this thrilling Trofeo variant of the Fuoriserie Maserati Grecale surges with sheer excitement. Barbie-style, the dreamy car is practically covered with her signature pink color, with delicate acid-yellow lines that are inspired by Maserati's racing history.

The Barbie logo-adorned exteriors are covered with an iridescent topcoat, which shows an amazing rainbow effect on sunny days. Among the interior's luxurious features are the full-leather doors, dashboards, carpets, and seats with pink stitching. Branded headrests with the distinctive “B” badge are also included.

For every purchase of the Barbie x Maserati Grecale Trofeo SUV until March 31, 2023, Mattel will contribute 10% of the sales price to the Barbie Dream Gap Project page on GoFundMe.org.

Photos from Maserati

Also read: Maserati reveals more details on new, electric GranTurismo