Peugeot debuts new logo, latest global campaign

MANILA: Peugeot has unveiled its new logo as part of its brand push to show off its electrification strategy.

 

The newest logo, developed by the Peugeot Design Lab, is only the brand's 11th emblem update since 1850. The new Peugeot logo features a roaring lion's head inside a new Peugeot coat of arms. The brand's new emblem is designed to showcase Peugeot's development in the automotive industry. As part of its new brand identity, Peugeot vows to continue to produce best-in-class models as it transforms to electrification, with a commitment to be a fully-electric car brand in Europe by 2025.

 

The new logo reflects Peugeot's 210 years of automotive legacy, while also looking forward to its future innovative developments with its new partnership with Stellantis.

 

The all-new Peugeot 308 will be the first model to carry the new emblem. The model will be launched within this year.

 

 

Peugeot's new brand identity is developed with the concept of "time" and living in the moment. With its newest innovations, the world's oldest existing carmaker aims to help people make the most of their daily lives by providing a first-class customer experience, from buying to owning and driving a Peugeot unit.

In a statement, Peugeot UK Managing Director Julie David said, "A new logo and brand identity are significant developments for any marque, let alone Peugeot, who has a history spanning more than 210 years. The new logo reflects our changing model lineup and new philosophy around living in the moment, and we are very excited to showcase both the logo and the brand identity to our customers this year."

Together with the launch of its new logo, Peugeot also introduced its new international campaign and website. As part of its new campaign, the brand will release a new lifestyle collection later this year. This collection will include various Peugeot merch such as clothing, leather goods, electronic accessories, and stationery. Meanwhile, the new Peugeot website will offer an easier brand engagement and interaction to the customers. It will feature a Buy Online platform that allows customers to choose their finance package and purchase a unit online without having to physically visit a showroom.