Peugeot is 2024 Paris Fashion Week’s official automotive partner

MANILA: Peugeot has partnered with Paris Fashion Week to be the latter’s official automotive partner.

Per Peugeot, the collaboration helped the company position itself at the heart of an event that celebrates both iconic luxury brands and emerging talents.

Specifically, the French Lion marque shall serve as the event’s partner for the Spring/Summer 2025 Men's Fashion edition (to be held on June 18-27), Autumn/Winter 2024/2025 Haute Couture week (June 24-27), and Spring/Summer 2025 Women's Fashion (September 23-October 1).

As part of the co-operation between the two brands, Peugeot shall provide 30 vehicles — which will include the 408 Hybrid and Plug-in Hybrid, as well as the new E-3008— which will be utilized to transport personalities who will grace Paris Fashion Week.

Peugeot also said that it will also continue its collaboration with Emeric Tchatchoua during the 2024 Paris Fashion Week as the automaker will also showcase two specially-decorated Peugeot 408 units wearing the 3.Paradis colors (a fashion brand that Tchatchoua founded).

According to Peugeot, 3.Paradis uses the art of mixing different styles as a metaphor to celebrate diversity and promote a collective life of abundance, while pushing values of liberation, universalism, and hope throughout the world.

Photos from Peugeot

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