Peugeot PH opens new dealership in Bulacan

MANILA: Local Peugeot distributor Astara Philippines inaugurated the brand’s newest dealership in Bulacan, which is under the supervision of the Autospeedygo Group.

The Bulacan outlet features the new brand identity for Peugeot dealerships, highlighting the new brand logo. This new visual identity, distinguished by minimalism and elegance, represents Peugeot’s shift towards the upmarket segment.

Peugeot Bulacan is designed with a modern and welcoming facade that shows the new brand emblem, the brand name in a new font, and the dealership locator against a blue background.

The showroom can display up to five vehicles, while the full-service facility area has multiple bays for quick service, examination, general repairs, and car washing.

“The Autospeedygo Group proudly adds Peugeot to its brand portfolio, which is special for us as this is our first partnership with the Astara group… We bring this French brand to the province of Bulacan so that our fellow Bulaceños, particularly those from Bocaue, Marilao, Meycauyan, and all the way to Guiguinto and other nearby municipalities of Bulacan, will have access to the prestige of owning a marquee European brand in Peugeot,” Autospeedygo Group President Vincent Licup stated.

For Astara Philippines’ part, Managing Director Raoul Picello said, “Today marks another milestone for us as we embark on this strategic partnership with the Autospeedygo Group. We share the same passion and vision of bringing the Peugeot experience to more Filipinos, and we are thrilled and optimistic about the prospects of this collaboration.”

Peugeot Bulacan is located on the ground floor of Brevil Building, MacArthur Highway, Lolomboy, Bocaue, Bulacan.

Photos from Astara Philippines and Peugeot

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