Peugeot PH Showcases Brand’s New Global Design in 3 Renovated Showrooms

MANILA: Peugeot Philippines has unveiled three newly renovated dealerships that correspond to the new global design of Peugeot showrooms.

Peugeot Bulacan, Peugeot Manila Bay, and Peugeot Pasig feature Peugeot's new logo, a new coat of arms that includes the lion's head rather than its full body like in the previous design. The new lion logo delivers a new visual identity for Peugeot, concentrating on minimalism and more elegance, which reinforces the brand’s shift upmarket.

The new visual identity is represented by the new design of Peugeot showrooms, establishing a modern and welcoming facade and prominently displaying the new Peugeot emblem, the brand name in a new font, and the dealership location against a wall of bright blue.

On the inside, the showroom features a minimalist design, with a cozy central space that enables the vehicles on display to be the major attraction on the floor. Walls are mainly in white, which help produce a cleaner and aesthetically pleasing vibe to the area.

“As we expand our network across the country, it is vital that our customers see how each dealership reflects our new brand identity, which links our strong heritage and our vision for the future. We want our brand promise of allure to resonate strongly with our customers, from the moment they walk into our showrooms, to their purchase of a new Peugeot and when they come back for service,” Peugeot Philippines Brand Head Maricar Parco stated.

Peugeot targets to establish more showrooms and service centers across the Philippines. New facilities are expected to open in Bonifacio Global City, Iloilo, and Cagayan de Oro, increasing their total to 14 locations this year.

Peugeot is also working towards enhancing service dependability and parts availability in all its service centers. Stellantis, the manufacturer of Peugeot, has authorized Eurorepar Car Service as supplier for maintenance components. With Eurorepar’s proven reliability and comprehensive range of replacement parts, Peugeot owners with out-of-warranty vehicles now have a choice for more affordable parts and may still experience Peugeot service at authorized service facilities.

With Peugeot's Emergency Roadside Assistance (ERA) program, customers can feel more at ease. Supported by global roadside assistance service provider Ibero Asistencia, the ERA program covers car recovery, towing, fuel delivery, flat tire replacement, locksmith service, and battery boosting. Every purchase of a brand-new Peugeot comes with one-year free ERA.

“Everything we do, every experience we offer, epitomizes the power of allure. It is what draws our customers to buy our vehicles, and it is what will keep them coming back as customers for life,” Parco added.

Photos from Peugeot Philippines

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