Rolls-Royce CEO pens letter teasing all-new Ghost
MANILA: An all-new Rolls-Royce Ghost is on the way and to tease the upcoming launch, CEO Torsten Müller-Ötvös pens a “Dear Reader” letter touting the virtues of the brand’s most successful nameplate and to also keep the interest of customers piqued.
According to Müller-Ötvös the second-generation Ghost is on its “final development stages” and that crew are “carefully and responsibly continued work on finalizing this remarkable motor car” amidst the coronavirus pandemic.
To be able to please future owners during its ten-year cycle, the automaker took input from clients for the all-new Ghost and yet kept one of its most appealing features, “the car’s pared-back simplicity.”
Customers wanted a more minimalist design and that echoed the data from the automaker’s Luxury Intelligence Unit in Goodwood, West Sussex. Their research indicated an emerging contemporary movement called ‘Post Opulence’. It still a tendency towards luxury but with a new design that shows reduction and restraint. Items “that don’t shout, but rather, whisper” and ones with “purity by rejecting obvious and unnecessary embellishments and overt complication.”
It’s been five years since work began on the all-new Ghost and the only carryovers from the previous model was the Spirit of Ecstasy and umbrellas. Every part “has been designed, engineered, and crafted from the ground up at our Global Center of Luxury Manufacturing Excellence.”
Rolls-Royce is set to launch the all-new Ghost in the autumn of 2020.
Read the full letter of Torsten Müller-Ötvös below:
Images from Rolls-Royce
Also read: Rolls-Royce Wraith riddle: Kryptos Collection-inspired online game released
Sell your car at the best price
-
Explore Rolls-Royce Ghost
Rolls-Royce Car Models
Don't Miss
PIMS 2024
- Latest
- Popular
You might also be interested in
- News
- Featured Stories
- Popular
Compare & Recommended
|
|
|
|
|
Length
5399 mm
|
5044 mm
|
5235 mm
|
4601 mm
|
5320 mm
|
Width
1948 mm
|
1902 mm
|
1900 mm
|
1818 mm
|
1945 mm
|
Height
1550 mm
|
1492 mm
|
1450 mm
|
1489 mm
|
1488 mm
|
Front Brake Type
Ventilated Discs
|
Discs
|
Ventilated Discs
|
Ventilated Discs
|
Ventilated Discs
|
Rear Brake Type
Ventilated Discs
|
Discs
|
Discs
|
Drums
|
Ventilated Discs
|
Adjustable Headlights
Yes
|
Yes
|
Yes
|
Yes
|
Yes
|
Headlamp Type
LED
|
HID
|
Bi-Beam LED
|
Halogen
|
LED
|
Centrally Mounted Fuel Tank
Yes
|
Yes
|
Yes
|
Yes
|
Yes
|
|
Trending Sedan
- Latest
- Upcoming
- Popular
Rolls-Royce Ghost Car Articles From Carmudi
- journal