Sphered: New Peugeot 408 in unique exhibit at Louvre-Lens Museum

MANILA: The new Peugeot 408, which made its world debut last June, is currently on display at the unexpected setting of the Louvre-Lens Museum in France, where it is shown from all angles.

The Peugeot 408 is displayed inside a transparent “Sphere,” which is hung and rotates to showcase the newest model from all angles. The Peugeot 408's unconventional design perfectly complements its extraordinary presentation.

With its unique, dynamic design, the new Peugeot 408's first public display had to be compelling. The proposal created by the OPEn agency was put into action by a skilled group of artists, engineers, and technicians from the Parisian creative company Superbien, who turned it into an incredible reality that seems to defy gravity. This spectacular set was created by these specialists in the design of unique exhibits, which left spectators wondering how the new Peugeot 408 can be hanging, twisting, and turning inside “The Sphere.”

In a statement, Peugeot Chief Executive Officer Linda Jackson said, “We really liked the idea of this ephemeral work of art, which is original and beautiful to look at, and which perfectly accentuates our new arrival. The new Peugeot 408's original style has been praised by many people who have already discovered it. It has been presented in a very original way, in the magnificent and modern setting of the Louvre Lens.”

“Peugeot moves and innovates in all areas. The transparent Sphere, designed for the new Peugeot 408, shows the allure of our new model from all sides,” Peugeot Marketing and Communications Director Phil York stated. “This creation is perfectly in line with Peugeot’s global expression of its new brand identity.”

Photos from Peugeot

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