UK consumer champion Which? names Kia as ‘Car Brand of the Year’

MANILA: Kia UK has been named "Car Brand of the Year" at the Which? Awards 2022, an annual event that recognizes the top brands of the year.

The consumer champion Which? said that in light of the rising cost of living, value for money, exemplary customer service and products were key for the expert panel of judges in selecting which brands would come out on top at this year’s awards.

Chief Executive for Which? Anabel Hoult said: “The Which? Awards recognize brands that consistently get it right for their customers, and this year that Which? endorsement is proving to be more powerful than ever.

“We are delighted to award Which? ‘Car Brand of the Year’ to Kia. This is in recognition of the diverse model range and affordability of its vehicles and our research shows that these are both reliable and perform extremely well.”

 President and CEO for Kia UK Limited Paul Philpott commented: “We’re delighted to receive this award and sincerely thank Which? for their acknowledgement of our unwavering efforts.

"Our business is based on delivering industry-leading customer experience bolstered with a responsible business model and an excellent working relationship with our dealer partners. This, powered by our leadership in electrification and our broad product line-up, positions us as a true challenger in the industry." 

Kia offers a broad range of vehicles ranging from its popular Picanto city car, to the family-focused and newly electrified Sportage, and fully electric EV6. In the UK, every Kia comes with a reassuring seven-year/100,000-mile warranty as standard, offering fantastic peace-of-mind and value for customers. 

Photos from Kia

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