Volkswagen Tharu is brand’s ‘bridge to electrified future’

Volkswagen Tharu is brand’s ‘bridge to electrified future’

MANILA: Volkswagen Philippines has officially launched the Tharu compact sports utility vehicle (SUV) on Friday, and the all-new model was introduced as the company’s “bridge to its electrified future.”

KEY TAKEAWAYS

  • Which design elements of the Volkswagen Tharu represent the company's upcoming entry in the EV market?

    The Volkswagen Tharu's side is more flat, making it more aerodynamic. It also features the illuminated insignia of Volkswagen as well as the horizontal red accent, which are seen on the brand’s electrified models.
  • What is the Accelerate strategy?

    The Accelerate global strategy targets a market share of 50 to 70 percent for full EVs by 2030.
  • With design elements derived from Volkswagen’s global electrified models, the Tharu signifies that the company is entering the local electric vehicle (EV) market soon.

    Volkswagen Tharu

    The Volkswagen Tharu’s side is more flat in terms of the alloy wheel design, making it more aerodynamic. It also features the illuminated insignia of Volkswagen as well as the horizontal red accent, which are seen on the brand’s electrified models.

    Volkswagen Tharu

    Most of the Volkswagen Tharu’s features, including the technologies, were also adopted from the brand’s global EV lineup.

    Volkswagen Tharu

    “These basically give us that initial idea of what particular products could be available in the market in the near future,” Volkswagen Philippines Chief Operating Officer Josh Altarejos stated.

    Volkswagen Philippines executives

    Volkswagen Philippines President Antonio Zara III also mentioned that the company is set to follow the brand’s Accelerate global strategy, which targets a market share of 50 to 70 percent for full EVs by 2030.

    The current EV lineup in Volkswagen’s international markets include the ID.7 premium sedan, the ID.4 SUV, and the ID. Buzz minivan.

    Photos from Volkswagen Philippines and Hazel Nicole Carreon

    Also read:

    What’s inside the Volkswagen Tharu

    PH-spec Volkswagen Tharu: what we know so far

    Here are the prices for the upcoming Volkswagen Tharu

    Hazel Nicole Carreon

    Hazel Nicole Carreon

    Hazel is a news and feature writer for ZigWheels Philippines. She studied communication at De La Salle Lipa, where she was exposed to writing about various topics, which later has become her passion and now her career.

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