WATCH: Jeep Grand Cherokee campaign features athletes, nature lovers, and adrenaline junkies

MANILA: The new Grand Cherokee, Grand Cherokee L, and Grand Cherokee 4xe are featured in Jeep's new marketing campaign, "Made for What You're Made Of." The 30-second video can be seen on Facebook, Instagram, Twitter, and YouTube. You can watch it here.

“The ‘Made for What You’re Made Of’ campaign is rooted in the ‘go anywhere, do anything’ spirit of the Jeep brand and its vehicle owners, fans, and followers. As the Grand Cherokee has evolved over the years, so has our owners’ ability to seek out more fulfilling experiences, and the Jeep brand’s goal is to give them a vehicle that allows them to explore the world they live in and to enjoy life to its fullest,” Stellantis North America Senior Vice President of Marketing Marissa Hunter stated.

A Paralympian runner, ice diver, and base jumper are among the athletes featured in "Made for What You're Made Of," which was shot in Colorado and Utah. According to the company, most Jeep 4x4 owners are nature lovers, sportsmen, adventure seekers, dawn and sunset chasers, and so much more. Jeep encourages customers to go into the vast, wide, beautiful world to find out what they are made of. "Is it to follow a self-determined path? Or blaze a whole new trail? Those are the questions the brand thought about when designing the new Jeep Grand Cherokee," Jeep said in a statement.

“With the recent launch of the new Grand Cherokee and Grand Cherokee L, and the Grand Cherokee 4xe this spring, consumers will have more options than ever before when deciding which of these 4x4s best fits their outdoor pursuits. The Grand Cherokee was built to help provide our owners with one-of-a-kind experiences by taking them to faraway places to seek out their next adventure. There is no other automotive brand that enables that sense of freedom and adventure and that elicits such fierce loyalty and camaraderie among its owners and enthusiasts like Jeep does,” Jeep North America Head Jim Morrison stated.

Jeep collaborated with Chicago-based Highdive agency to produce "Made for What You're Made Of."

Photos from Jeep

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