Grab PH Country Head awarded Business Leader of the Year
Vera Cruz helped Grab grow its presence in the Philippines
MANILA: Grab Philippines’ Country Head Grace Vera Cruz has been awarded the 2024 Business Leader of the Year at Campaign Magazine’s Women Leading Change Awards Asia-Pacific.
KEY TAKEAWAYS
Which publication honored Grab Philippines' Grace Vera Cruz?
The publication that honored Grace Vera Cruz was Campaign Magazine.What are some of the successful offerings launched by Grab Philippines under Vera Cruz's helm?
Under Vera Cruz's leadership, Grab Philippines successfully launched GrabCar and GrabFood in the country.According to the local arm of the Singaporean superapp brand, Vera Cruz — alongside Grab Philippines’ all-Filipino leadership team — helped Grab Philippines grow its presence in over 100 cities across the country.
Notably, the said growth promoted a more balanced regional development, primarily through the introduction of GrabCar and GrabFood in more areas in the Visayas and Mindanao regions.
Per Grab Philippines, a study conducted by the University of Asia and the Pacific’s (UA&P) Center for Research and Communications (CRC) found that every peso spent on Grab generates an additional P3.42 for the economy.
Activities on Grab also translated to an estimated gross domestic product contribution of P37 billion to P165.6 billion from 2019-2021. Further, UA&P and CRC found that the Grab platform has reduced unemployment by 1.1 percent to 1.6 percent in the same time period.
Moving forward, Grab Philippines will continue to focus on the creation of affordable product solutions like GrabCar Saver and GrabFood Saver Delivery, and the generation of viable livelihood opportunities for Filipinos.
“I am both honored and humbled to be named Business Leader of the Year at the Women Leading Change Awards Asia-Pacific. I share this honor with the many Filipina business leaders and changemakers, as well as with all Grabbers. This recognition is a testament to the collective hard work, dedication, and vision of the entire Grab Philippines community – all guided by our philosophy of lifting as we rise. As we navigate the complexities of our rapidly evolving landscape, we remain steadfast in our commitment to pioneering innovative, sustainable, and inclusive solutions to improve the quality of life of all Filipinos. This recognition propels us forward, reinforcing our mission of shaping a brighter, more inclusive, and more connected future for our nation,” Vera Cruz said.
Photos from Grab Philippines
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