LausGroup breaks ground on new BMW Motorrad dealership in Pampanga

MANILA: The LausGroup of Companies broke ground in preparation for a new stand-alone BMW Motorrad dealership in San Fernando, Pampanga.

In a statement, LausGroup of Companies Executive Director Diorella Laus said, “We are thrilled to have the new dealership facility of Premier Motorrad soon as we had our groundbreaking in a simple ceremony (last) September 8. Through this dealership facility, we will be able to showcase and display more products of Motorrad and accommodate additional units for servicing. Finally, our vision of how we wanted Premier Motorrad to be will come into fruition.”

The soon-to-rise facility will cover a total land area of 679 sqm. It is located within the same complex as the iconic Premier Cars BMW car dealership. The dealership will feature a 13-unit riding gallery that will display the latest BMW Motorrad lineup, categorized among the model ranges such as Adventure, Sport, and Heritage, among others. It will also come with six repair work bays and two hand-over areas. The dealership will also offer riding gear, riding equipment, and Ride and Style merchandise.

“We couldn't thank our Motorrad riding friends, and the biking community enough for the trust and confidence in Premier Motorrad. We can't wait to excite them again once we have our grand opening. Our sincerest gratitude as well to our principal, SMC Asia Car Distributors Corp., headed by the President Spencer Yu, for elevating a new experience of riding,” Laus added.

In parallel, Spencer Yu stated, “As our longest standing partner LausGroup begins the construction of its new BMW Motorrad facility, we are further strengthening the brand’s foothold. The growth of the premium motorcycle segment in the industry has prompted us to bring forth the thrill of BMW Motorrad and, of course, our commitment to make the best service more accessible to the market. The new establishment will offer the entire North Luzon region a one-stop shop to cater to their BMW Motorrad needs.”

Photos from SMC Asia Car Distributors Corp.

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