Yamaha PH rebrands installation in LRT Monumento Station

Following the renewal of partnership with the Light Rail Manila Corporation (LRMC) in 2021, Yamaha Motor Philippines (YMPH) rebranded its installation at the Light Rail Transit (LRT) station in Monumento.

Bannering the Mio Gear’s “Play Your Tough” campaign, the new installation included a giant Yamaha Mio Gear — highlighting the model that is built for urban riding.

The first company to have a long-term investment in the LRT-1 station, Yamaha noted that it is “dedicated to driving the standards for the facility, its security, and quality of service for the public.”

In a statement, the Japanese motorcycle marque said that the concept of the campaign is to encourage everyone to “ride through every challenge, master the hustle, and forge their way to an unbreakable lifestyle.”

The extended partnership between YMPH and LRMC (along with Phar Philippines) — which began in February 2018 — will continue up to 2025.

Present during the unveiling of the new installation were YMPH Hiroshi Koike, Sales and Marketing Division Head Shinsuke Iida, Sales Senior General Manager Romeo Tan, Marketing Section Manager Toni Acuesta, and LRMC Head of Operation Andrea Madrid.

Photos from Yamaha Motor Philippines

Also read:

Yamaha PH unveils new colors of Mio Gear in adventure-packed final leg of Moto Campground