Zigwheels PH Top 5 most searched car brands for 2024

Since the days of Henry Ford, car brands have battled shoulder-to-shoulder for decades to gain the attention of would-be buyers. The same, of course, is the case in the Philippine market, where we now have over 70 brands vying for the top spot. 

For some folks, the competition in the automotive industry is multi-faceted, wherein one brand may be better than the other due to its price, product quality, the caliber of after-sales services, and many other factors. 

In the age of the internet, however, a brand’s strength in a given market has likewise come to depend on its popularity online. 

The aforementioned thus leads us to the big question: which car brands saw the most searches on Zigwheels Philippines for 2024? Let’s find out here in no particular order.

Toyota

When it comes to our most searched car brands list on Zigwheels Philippines, Toyota’s inclusion comes as no surprise. 

For starters, the Japanese marque has continued to dominate the sales charts of the  Chamber of Automotive Manufacturers of the Philippines Incorporated (CAMPI) and the Truck Manufacturers Association (TMA). 

The year 2024 likewise saw huge events and car launches from Toyota Motor Philippines (TMP). Its latest, for example, was the official introduction of the revived Tamaraw nameplate. Other notable Toyota model launches within the year include the next-gen Land Cruiser Prado back in July 2024. 

Moreover, the brand has successfully organized huge motorsports and e-motorsports events, such as the Toyota Gazoo Racing Philippine Cup and the Toyota Gazoo Racing Gran Turismo Cup, respectively. 

Within 2024, TMP likewise opened two new service centers in the Visayas and Mindanao regions, participated at this year’s Philippine International Motor Show (PIMS), and celebrated Carlos Yulo’s duo of victories at the 2024 Olympics. 

Honda

Another Japanese car brand showered with a lot of searches on our website this year is Honda. 

For 2024, the local arm of the Minato-headquartered car brand started strong with the introduction of the updated City Hatchback. The aforementioned was followed up by the official launch of the Civic e:hybrid electric vehicle and the limited-edition Mugen Civic Type R Group A at the 2024 PIMS. 

Moreover, Honda Cars Philippines Incorporated opened its new training center and parts warehouse in Santa Rosa, Laguna. It likewise inaugurated a new dealership in Bacoor, Cavite, on top of rolling out more than a handful of promos since the start of the year. 

Mitsubishi

The third Japanese brand on the Zigwheels Philippines most searched list for 2024 is Mitsubishi.

Our users paid a lot of attention to the Mitsubishi Motors Philippines Corporation (MMPC) due to its noteworthy events and activities throughout the year. For starters, it rolled out the all-new XForce nameplate - its premier competitor in the highly contested compact crossover market segment. 

Earlier in the year, the marque likewise launched the much anticipated Triton, which is the sixth-generation model of the previously named Strada pickup truck. 

On the other hand, MMPC also introduced some lightly updated versions of the Montero Sport and the Mirage G4 Black Series. 

At the 2024 PIMS, Mitsubishi likewise stirred up some excitement when it held the global debut of the DST Concept, which is speculated as the revival of the venerable Adventure nameplate. 

Ford 

Likewise, Ford is coming in hot as one of the most searched-for brands on Zigwheels Philippines for 2024. 

Like the other marques on this list, the local arm of the Blue Oval brand has had a busy 2024 with the local debut of the Bronco off-road sports utility vehicle (SUV) model. Back in May this year, the brand also rolled out the seventh-generation Mustang at the 2024 Auto Focus Summer Test Drive Festival. 

At the 2024 PIMS, the American marque shook the mid-size pickup truck segment with the local debut of the V6-powered Ranger Raptor - one of the most powerful mid-size pickup trucks in the Philippine market at the moment.  

Additionally, Ford Philippines brought in the new Territory Sport trim. It likewise commenced the comeback of the brand’s “Truck Month” promotion, the 2024 edition of the Ford Island Conquest, and the inauguration of its large parts distribution facility in Calamba, Laguna. 

Hyundai

Joining its American and Japanese rivals in the most searched car brands in Zigwheels Philippines for 2024 is Hyundai. 

Like the others on the list, the local arm of the South Korean automotive manufacturer saw a very busy 2024. 

Hyundai Motor Philippines Incorporated’s (HMPH) array of introductions this year includes the high-performance N versions of the Ioniq 5 and Elantra, which were unleashed at the 2024 Manila International Auto Show. 

Hyundai likewise provided a treat for folks who wanted to get three-row SUV models when it debuted the Philippine-spec Santa Fe. Later in the year, the marque launched the hybrid versions of the Santa Fe and Tucson. 

As of 2024, HMPH has also grown its nationwide footprint with its now 36-strong dealership network. Furthermore, it continued to roll out fun activities, such as the Hyundai Motor Weekend Hangout, and the many iterations of the Hyundai Mobility Experience.

Final thoughts

There you have it, folks, the five most searched car brands in Zigwheels Philippines for 2024. 

Obviously, a lot of other brands didn’t make the list, but it just goes to show that the five mentioned above may be the ones that have generated the most interest among our website users. 

So, did your favorite car brand make it to the list?

Also read: 

Zigwheels PH Top 5 most searched pickup trucks for 2024

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Zigwheels PH Top 5 most searched SUV models for 2024