2019 Hyundai Reina to be marketed on Home TV Shopping

MANILA: With the automobile market flooded with vehicles, a manufacturer needs to put a lot of emphasis on the marketing of its offering. This is essential to make the vehicle’s presence felt. And to do just that, different automobile manufacturers use various tips and tricks to show off their vehicles to an as big population as possible.

Joining the marketing fleet is the South Korean auto giant, Hyundai. For an innovative and convenient shopping experience, Hyundai has come together with A CJ O Shopping. “Hyundai’s partnership with O Shopping ushers in a transformative new era of the car shopping lifestyle in the Philippine market, as it accords customers the convenience of two powerhouse retail channels,

TV and online shopping, thereby shaping a more convenient and rewarding car shopping experience for Filipinos”, said Ms. Ma. Fe Perez-Agudo, the HARI President and CEO.

Via a home TV shopping floor, Hyundai is exploring different dimensions of product marketing. The move should also bring the brand closer to the hearts of the Filipinos. The program should make the shopping process innovative and much more convenient for our customers in the country, said Ms. Agudo.

“We are a distributorship committed to delivering industry firsts, such as our 5-Year Unlimited Mileage Warranty for all Hyundai passenger cars, our One Hyundai Club, the first-ever distributor-based motoring lifestyle rewards program in the country, the breakthrough Hyundai CRDi diesel engine,

and now, marketing the all-new Reina through a trusted and world-class home TV shopping brand. This is the result of our constant efforts to understand our customers—their needs and wants—thus, providing us valuable insights into shaping our programs and initiatives around bettering their total experience of Hyundai in mobility and beyond”, she added.

O Shopping will only be advertising the 2019 Reina via the TV and online shopping network. The company will make people familiar with the bits Reina brings along for the customers. While the car is already on the O Shopping website, the TVC will start airing it from 15 March on ABS-CBN Channel 2, Skycable Channel 11, and ABS-CBN TV Plus Channel 8.

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