Bentley creates EMEA regional business division for Beyond100+

MANILA: To further align its global operations with its Beyond100+ strategy, Bentley has fused its regional divisions in Europe, the United Kingdom, the Middle East, India, and Africa. 

The new regional division is called EMEA, and it includes 95 retail partners across 41 markets. All in all, the aforementioned regional business unit represents a third of the British luxury marque’s global sales volume. 

Additionally, Bentley shared that EMEA will be headed by Richard Leopold, who is an industry veteran with over 17 years of experience with the Crewe-based brand. 

For the moment, Bentley’s reasoning for fusing the territories mentioned above into its largest single regional division will help streamline its business operations. The luxury car maker shared no other details. Still, Leopold mentioned that the new regional unit will help “elevate the customer experience” and enhance the luxury car maker’s network. 

For the unfamiliar, Bentley’s Beyond100+ strategy focuses on making its product lineup more sustainable. The aforementioned, of course, was headlined by several hybrid car launches last year, which include the next-gen Flying Spur and Continental GT Speed. Both vehicles utilize the brand’s all-new “Ultra Performance Hybrid” 4.0-liter V8 twin-turbo powertrain, which can produce up to 771 horsepower and 1,000 Newton-meters of torque. 

Additionally, Bentley will introduce an all-electric sports utility vehicle (SUV) in 2026. The British brand has yet to reveal the vehicle, but it has been described as a “true luxury urban SUV.”

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