GAC Motor joins Astara Philippines' growing portfolio

MANILA: Astara adds GAC Motor to its automotive distributorship portfolio as it enters its second year of operations in the Philippines. The collaboration with GAC Motor positions Astara Philippines as a key player in the local automotive sector, with two global auto brands under its belt since launching Peugeot in January of this year.

To commemorate the occasion, Astara Philippines Managing Director Raoul Picello and Chief Financial Officer Adolfo Careaga joined GAC Motor's seven dealer partners in a contract signing ceremony today, reaffirming both Astara Philippines and GAC Motor dealers' commitment to providing top-tier vehicles and services to all of their customers.

“We are truly honored to continue GAC Motor’s journey as their new partner in the Philippines. With Astara’s global strength and track record in car distribution and mobility services, we are confident that we can take GAC Motor to greater heights as we have done in Latin America,” said Picello.

“The Philippine market is an important one with great potential. At present, a lot of Chinese brands have achieved annual sales of more than 10,000 vehicles. It is believed that with the full cooperation of GAC and Astara, GAC Motor's market share in the Philippines will increase rapidly, becoming the travel choice of more and more Filipino consumers and bringing the high-quality and high-tech driving experience to more Filipino families,” shared Zeng Hebin, General Manager of GAC Motor.

Astara Philippines to Launch Compact Sedan Empow and the All-New GS8 SUV in January

GAC Motor is already planning to make strides under Astara Philippines in 2023. The company plans to launch two new models on January 10 of next year as its first salvo: the highly anticipated Empow and the All-New GS8 SUV to replace the existing GAC GS8.

The Empow is a compact sedan with sleek, sporty lines and a commanding presence that will awe and impress. Its sporty profile is defined by its sculpted silhouette and eye-catching design elements, while its interiors, driving performance, and technology are designed to excite the senses. Currently, the brand has the GAC GS4 contending in the sedan segment. 

GAC Motor is also taking strides to raise the bar in customer experience by opening new showrooms and service facilities. “Soon, we will announce six new dealer locations opening in key cities as part of our plan to grow the dealer network and reach more customers. Expanding our dealer footprint is a key element to making GAC Motor a top contender amongst mainstream auto brands,” added Picello.

Watch this space for future exciting updates from GAC Motor only on ZigWheels Philippines.

Photos by: Astara Philippines and File

Also Read: Peugeot, now distributed by Astara, launches new 'designed for Asia' 5008