Hyundai, Kia Extend Partnership With FIFA Until 2030

MANILA: Hyundai Motor Company and Kia Corporation, both subsidiaries of the Hyundai Motor Group, jointly announced that they will extend their partnerships with FIFA through 2030.

Hyundai Motor Group also announced that Boston Dynamics and Supernal are also part of the renewed arrangement.

The renewed agreement will cover a variety of prestigious FIFA events, such as the much-awaited FIFA Women's World Cup 2023 and FIFA World Cup 2026, among others.

Hyundai and Kia have supported FIFA for more than 20 years, with a new focus on the development of the women's game.

FIFA and Hyundai Motor Group organized a signing ceremony to mark the event at its headquarters in Zurich, Switzerland.

FIFA President Gianni Infantino and Hyundai Motor Group President Karl Kim shook hands to formally seal the deal, signifying both parties' mutual commitment to making football truly global.

“We are thrilled to continue our longstanding partnerships with Hyundai and Kia. Over the years, they have consistently demonstrated their commitment to supporting FIFA, and we value their dedication to enhancing the overall experience of our tournaments,” Infantino stated.

“As we enter this new era together, we are excited about the prospects that lie ahead with the addition of Boston Dynamics and Supernal. Together, we will continue to work on uniting the world through football,” he added.

As FIFA's official mobility partners, Hyundai and Kia will continue to play significant roles in guaranteeing efficient and smooth transportation operations at the events and competitions.

The extensive global distribution networks of Hyundai and Kia will enable them to deliver comprehensive vehicle lineups that will meet all the mobility needs of FIFA, ensuring the smooth transportation of teams, officials, and personnel.

“On behalf of Hyundai Motor Group, we are honored to extend our partnerships with FIFA, reinforcing our longstanding commitment to the world of football,” Kim said.

“As we embark on this renewed collaboration, we look forward to showcasing the capabilities of our mobility solutions and partner brands on a global scale. Together with FIFA, we aim to inspire and unite fans around the world through the power of football,” he added.

As Boston Dynamics and Supernal join the partnership, future mobility brands will have the unique opportunity to present their own expertise, technological advances, and sustainable approach to innovation to a truly global audience.

Boston Dynamics is Hyundai Motor Group's primary affiliate in robotics, while Supernal is its advanced air mobility unit.

Both companies are essential to Hyundai Motor Group's transition into a smart and sustainable mobility solutions provider, committed to promoting innovative modes of transportation.

Photos from Hyundai Motor Group

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