Hyundai PH takes Roblox players to a Philippine-themed metaverse

MANILA: Users of Roblox are invited by Hyundai Motor Philippines Inc. (HMPH) and Hyundai Motor Corporation (HMC) to explore and take part in Philippine-themed content at the Hyundai Mobility Adventure (HMA) metaverse environment.

In order to inform younger generations about the brand's newest products, initiatives, and potential mobility solutions, HMA was created in 2021 as a cutting-edge online customer experience (CX) platform. Additionally, it offers regular in-game updates that seek to shed light on the many cultures of the places where Hyundai is active.

There will be three distinct activities at the Festival Square from February 3 to March 1 where gamers can take part in quests for rewards and visit a Hyundai virtual showroom:

Hyundai Mobility Adventure

Players can test drive either the Hyundai Santa Fe, Hyundai Tucson, or Hyundai Staria at the Global Driving Center while learning more about these vehicles by responding to a series of entertaining trivia questions before the timer expires.

Through three mini-games in the Philippine Driving Studio, users can learn more about the Hyundai Creta and Hyundai Stargazer's class-leading safety and comfort features as well as their futuristic design.

Players get access to famous national foods including Halo-Halo, Sapin-Sapin, Buko Pandan, and Mango Juice as well as traditional Barong Tagalog in the Philippine Local Culture Zone. Additionally, guests can explore the virtual equivalent of HMPH's famous Ioniq 5 Café and enjoy it while learning more about the unique Vehicle-To-Load (V2L) capabilities.

“As a mobility service provider, we challenge ourselves to go beyond traditional transportation methods so Meta Mobility is a concept that Hyundai Motor has delved into heavily in recent years. Other than robotics, Zepeto, and NFTs, HMA on Roblox is just one of our multiple investments to further reinforce this.

Freedom of movement is for all of humankind and has no age limit. Which is why we are making an effort to connect and create a lasting impression among young audiences that we are a brand who innovates and revolutionizes. We are excited for Filipinos to see for themselves the HMA world and enjoy the local elements that have been incorporated in it”, according to Dongwook Lee, President of HMPH.

Hyundai Mobility Adventure in Glorietta mall

The Hyundai Mobility Adventure (HMA) will also be shown live at Glorietta's activity center in Makati City from February 24 to 26. It will include interactive games and contests with unique prizes. Additionally, the newest HMPH vehicle lineup will be on display, with special deals featured.

Photos from Hyundai Motor Philippines

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