Kia Seltos makes 10 best user experience list in US

MANILA: WardsAuto, a leading provider of automotive insights and analysis, has included the Kia Seltos on its Wards 10 Best UX (user experience) list. The winners are chosen by Wards staffers, recognizing “exemplary user experiences, honoring new vehicles for their driver-assistance technologies, connectivity, digital displays, voice-activation systems, intuitive controls, and infotainment.”

“The Wards 10 Best UX accolade reflects Kia’s dedication to engineering an inspiring experience for both drivers and passengers,” said Kia Motors America, Kia Motors North America President and CEO Sean Yoon. “Seltos makes the perfect companion for everyday driving around town or in the wilderness on the weekend.”           

The Wards 10 Best UX competition, now on its fifth year, scrutinizes the user experience and its ease and intuitiveness for the driver. The US-spec Kia Seltos has an available 10.25-inch high-resolution touchscreen, satellite radio, UVO telematics, navigation and split-screen display. “Additional available features tech-savvy consumers look for include multi-Bluetooth device connectivity, wireless smartphone charging, up to three USB ports and available Apple CarPlay and Android Auto. This is just the latest accolade added to the long list of awards earned by Kia’s full lineup of rugged and capable SUVs,” said Kia in a statement.

Wards Intelligence Executive Director of content Dave Zoia said, “The Wards 10 Best UX judging panel really enjoyed seat time in the 2021 Kia Seltos, a first-year vehicle whose designers and developers mixed up a spot-on formula right out of the box… (the) Seltos is an affordable, compact CUV with a funky vibe including mood lighting that pulses along with the music. The impressive infotainment system hands down ranks among the industry’s best, and the driver-assistance technologies perform well.”

WardsAuto holds the WardsAuto Interiors and User Experience (UX) Conferences, WardsAuto Engine & Propulsion Summit, digital newsletters and magazines, and the Wards Intelligence Outlook and Focus Conferences. “As a part of our parent organization, Informa Tech, our mission is to bring together the entire ecosystem of those in technology and automotive to accelerate the future of our industries,” it said on its website.

Photo from Kia 

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