Mercedes-AMG, IWC Shaffhausen release Pilot’s Watch Chronograph Edition ‘AMG’

MANILA: Mercedes-AMG, together with Swiss luxury watchmaker IWC Schaffhausen, recently launched the Pilot’s Watch Chronograph Edition “AMG.” This is the latest product that the two big European brands have released to celebrate their partnership first established in 2004.

The first IWC Pilot’s Watch Chronograph in titanium is powered by the IWC-manufactured 69385 caliber movement and comes with a carbon fiber dial. The new edition of the timepiece was unveiled in a webcast conversation hosted by IWC Chief Executive Officer Christoph Grainger-Herr and Mercedes-AMG Chief Executive Officer Philipp Schiemer.

The long-standing partnership between the two brands is based on many common values, including their pursuit of technical perfection and first-class quality. The two companies were both founded by visionaries with bold ideas.

Florentine Ariosto Jones established IWC Shaffhausen in 1868, with a goal to redefine watchmaking in Switzerland by incorporating modern industrial technology into traditional craftsmanship. In 1967, Hans Werner Aufrecht and Erhard Melcher founded AMG to introduce racing technology to road-going series vehicles.

“IWC Schaffhausen and Mercedes-AMG share both a passion for performance and design, as well as a commitment to engineering excellence down to the smallest detail. Over the last 17 years of our partnership, IWC and AMG have shared exhilarating moments in motorsport and beyond and we have created many lasting memories for our clients. Today we are proud to introduce Mercedes-AMG as a permanent feature of our Pilot‘s Watch Collection, starting with the Pilot‘s Watch Chronograph Edition ‘AMG,’” Grainger-Herr stated.

In parallel, Schiemer explained, “The partnership between Mercedes-AMG and IWC has all the components that are needed for a successful and long-lasting collaboration. It’s very rare to come across a company and people with so many common interests and values. Our commitment to craftsmanship of the highest level and our pursuit of emotional product experiences is what has united us since 2004 — and the Pilot‘s Watch Chronograph Edition ‘AMG’ once again underlines our strong partnership.”

The Pilot’s Watch Chronograph Edition “AMG” is created from automotive engineering materials. It is IWC’s first 43mm Pilot’s Watch Chronograph that comes with the IWC-manufactured 69385 caliber. It is also the first Pilot’s Watch Chronograph that has a case made of ultra-light and scratch-resistant titanium. The matte gray appearance of the timepiece is inspired by AMG’s signature Selenite Grey Magno paint finish. The dial is made of precisely woven carbon fiber, a material that was directly acquired from AMG’s aero components. These parts have undergone an intricate process that involves heat and pressure. What makes them exceptional is their lightness and rigidity. The carbon fibers are processed on weaving machines into textile structures, giving the product’s unique woven “carbon look.” The perfect contrast of the black carbon dial and the silver chronograph sub-dials is reminiscent of motorsport instruments.

The timepiece is powered by the IWC-manufactured caliber 69385, a durable and precise chronograph movement that enables stop time measurements of up to 12 hours. A column wheel controls the chronograph function. The Mercedes-AMG logo is embellished on the tinted sapphire crystal case back. The timepiece is equipped with a black embossed calf leather strap with contrast stitching and folding clasp.

During the launch of the Pilot’s Watch Chronograph Edition “AMG”, Grainger-Herr and Schiemer were joined by IWC brand ambassador and Mercedes-AMG factory driver Maro Engel. Engel brought in the perspective of a professional racing driver on the new timepiece. The webcast can be watched here.

The Pilot’s Watch Chronograph Edition “AMG” will be available for pre-order starting on May 21 through IWC.com, IWC boutiques, and authorized retail partners. The timepiece is eligible for registration under the My IWC care program that provides a six-year extension to the standard two-year international limited warranty.

Photos from Mercedes-AMG/IWC Schaffhausen

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