Mercedes-Benz ranks 7th among world's most valuable brands

Mercedes-Benz ranks 7th among world's most valuable brands

MANILA: Mercedes-Benz placed seventh in the “Best Global Brands 2023” ranking by brand consulting firm Interbrand.

KEY TAKEAWAYS

  • How much is the brand value of Mercedes-Benz?

    The brand value of Mercedes-Benz has risen by nine percent to $61.42 billion.
  • How does Interbrand evaluate the candidates for the Best Global Brands list?

    The study evaluates the candidates in three criteria: financial performance of the brand's products or services, role of the brand in the purchase decision process, and strength of the brand with regard to securing the company's future earnings.
  • The brand value of the German luxury carmaker has risen by nine percent to $61.42 billion, driven by its commitment to innovative technologies and sustainability.

    Before jumping to the seventh spot, Mercedes-Benz has placed eighth for five consecutive years.

    Since 1999, Interbrand has been studying the most valuable brands in the world and ranking the top 100 in the annual “Best Global Brands” list. The study evaluates the candidates in three criteria: financial performance of the brand's products or services, role of the brand in the purchase decision process, and strength of the brand with regard to securing the company's future earnings. This was the first brand evaluation to be certified according to ISO 10668.

    “The latest increase in our brand value is a first‑class achievement by the entire Mercedes‑Benz team, which makes us all very proud. The result is both a confirmation and an incentive for us: we are continuously building on our brand heritage to shape the future – with the goal of creating the most desirable cars in the world,” Mercedes-Benz Vice President for Communications and Marketing Bettina Fetzer stated.

    In 2021, Mercedes-Benz launched its strategic realignment, which also refined its brand core. With its “Desire for Iconic Luxury,” the company combines two essential characteristics: its reputation as a luxury carmaker that has introduced style-defining icons, and its leadership in automotive development.

    “Mercedes‑Benz is focusing more than ever on the radiance of the brand, which has a culture-shaping effect, and is carefully developed further while still honoring the brand's heritage. The goal is to shape the digital age by creating the most desirable vehicles and services in the world,” Mercedes-Benz stated in a press release.

    Photos from Mercedes-Benz and Ruben Manahan IV

    Also read:

    Electrifying entry: Mercedes-Benz introduces 4-car EQ lineup in PH

    Mercedes-Benz becomes first carmaker to certify SAE Level 3 system in US

    Mercedes-Benz announces global charging network plans, tech updates at CES 2023

    Hazel Nicole Carreon

    Hazel Nicole Carreon

    Hazel is a news and feature writer for ZigWheels Philippines. She studied communication at De La Salle Lipa, where she was exposed to writing about various topics, which later has become her passion and now her career.

    Read Full Bio

    Sell your car at the best price

    Verified and genuine buyers Verified and genuine buyers
    Free listing Free listing
    List your car

    Mercedes-Benz Car Models

    • Mercedes-Benz G-Class
      Mercedes-Benz G-Class
    • Mercedes-Benz GLE-Class
      Mercedes-Benz GLE-Class
    • Mercedes-Benz GLS-Class
      Mercedes-Benz GLS-Class
    • Mercedes-Benz CLA-Class
      Mercedes-Benz CLA-Class
    • Mercedes-Benz SL-Class
      Mercedes-Benz SL-Class
    • Mercedes-Benz GLA-Class
      Mercedes-Benz GLA-Class
    • Mercedes-Benz GLB-Class
      Mercedes-Benz GLB-Class
    • Mercedes-Benz C-Class
      Mercedes-Benz C-Class
    • Mercedes-Benz V-Class
      Mercedes-Benz V-Class
    • Mercedes-Benz A-Class
      Mercedes-Benz A-Class
    Mercedes-Benz Cars Price

    PIMS 2024

    You might also be interested in

    • News
    • Featured Stories
    • Upcoming

    Latest Mercedes-Benz Car Videos on Zigwheels

    Zigwheels
    • 2022 Mercedes-AMG A35 4MATIC First Look | ZigWheels.ph
      2022 Mercedes-AMG A35 4MATIC First Look | ZigWheels.ph
      15 Jul, 2022 .
    • 2022 Mercedes-Benz GLA 200 AMG First Look | Zigwheels.Ph
      2022 Mercedes-Benz GLA 200 AMG First Look | Zigwheels.Ph
      23 Dec, 2021 .
    • 2021 Mercedes-Benz GLB 200 AMG Line Spec Guide | Zigwheels.Ph
      2021 Mercedes-Benz GLB 200 AMG Line Spec Guide | Zigwheels.Ph
      05 Jul, 2021 .
    • 2021 Mercedes-Benz GLA 200 AMG Line | ZCinema
      2021 Mercedes-Benz GLA 200 AMG Line | ZCinema
      05 Apr, 2021 .
    • 2021 Mercedes-Benz GLA 200 AMG Line | ZCinema
      2021 Mercedes-Benz GLA 200 AMG Line | ZCinema
      26 Mar, 2021 .
    • The Mercedes-Benz BGC Experience | Visit and Test Drive
      The Mercedes-Benz BGC Experience | Visit and Test Drive
      26 Mar, 2021 .
    • MotorWeek | Road Test: 2015 Mercedes-Benz GLA
      MotorWeek | Road Test: 2015 Mercedes-Benz GLA
      07 Oct, 2015 . 142K views
    • (ENG) Mercedes-Benz GLA 200 CDI 4MATIC - Test Drive and Review
      (ENG) Mercedes-Benz GLA 200 CDI 4MATIC - Test Drive and Review
      07 Oct, 2015 . 94K views
    • 2015 Mercedes Benz GLA Class: GLA 250 4Matic Full Review / Test Drive/ Exhaust/ Start Up
      2015 Mercedes Benz GLA Class: GLA 250 4Matic Full Review / Test Drive/ Exhaust/ Start Up
      07 Oct, 2015 . 242K views
    • Mercedes-Benz GLA 2015 In depth review Interior Exterior
      Mercedes-Benz GLA 2015 In depth review Interior Exterior
      07 Oct, 2015 . 107K views
    Latest Mercedes-Benz Car Videos

    Mercedes-Benz Car Articles From Carmudi

    • journal
    • Mercedes Benz Dream Days promo gives discounts up to P2.5-M
      Mercedes Benz Dream Days promo gives discounts up to P2.5-M
      Ruben Manahan IV, Oct 23, 2024
    • Mercedes-Benz PH launches EQE SUV
      Mercedes-Benz PH launches EQE SUV
      Paulo Papa, Jun 10, 2024
    • Mercedes-Benz PH to launch EQE SUV next month
      Mercedes-Benz PH to launch EQE SUV next month
      Ruben Manahan IV, May 28, 2024
    • Mercedes Benz expands PH electrified with EQS introduction
      Mercedes Benz expands PH electrified with EQS introduction
      Ruben Manahan IV, Jan 16, 2024
    • Mercedes-Benz extends power unit deal with Williams Racing
      Mercedes-Benz extends power unit deal with Williams Racing
      Paulo Papa, Jan 09, 2024

    Compare

    You can add 3 variants maximum*