Ram 1500 BEV teased, customers to be involved in development
MANILA: As Stellantis shared its long-term strategic plan, the company showed two images that preview the new Ram 1500 battery-electric vehicle (BEV) pickup truck arriving in 2024.
KEY TAKEAWAYS
What are Ram's electrification plans?
By 2025, Ram plans to have a majority of its models electrified. By 2030, Ram aims to be a fully-electric brand.How does Ram Revolution work?
In Ram Revolotion, Ram fans can share with the truck maker the features they would like to see in the Ram 1500 BEV.Ram plans to introduce many electrified models by 2025 before becoming a fully electric truck maker by 2030, according to release.
Apart from Ram, Stellantis owns carmakers such as Citroën, Fiat, Jeep, Maserati, and Peugeot.
Meanwhile Ram recently announced the Ram Revolution, an exclusive insider program that involves Ram fans in the Ram 1500 BEV development.
In Ram Revolution, customers will get to share what features they would like to see in the electric pickup.
The Ram Revolution insider program "will provide consumers with unique content and a closer connection with the Ram brand and its electric-vehicle (EV) philosophy," the release added.
“At Ram, we are built to serve our customers, understanding and delivering exactly what they need and want in a Ram," Ram CEO Mike Koval said.
"Our next-generation Ram solutions will be powerful and capable trucks that tow, haul, complete the job and always go the distance," he added.
Photos from Ram
Also read: 700hp Ram 1500 TRX, 'the fastest truck in the world,' now here
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