‘Seoul Vibe’ stars Hyundai retro models from the ‘80s

MANILA: Hyundai retro models from the 1980s are featured on the new car chase movie Seoul Vibe, which premiered on Netflix on Friday, August 26.

The first-generation Grandeur (Azera), Pony Pickup, Porter light truck, second-generation Sonata, Stellar, and Cortina are featured on the film, which is set during the 1988 Seoul Olympics. The Hyundai Wonhyoro Service Center also served as one of the shooting locations of the film.

Seoul Vibe features an all-star Korean cast including Ah-in Yoo, Kyung-pyo Go, Kyoo-hyung Lee, Ju-hyun Park, Seong-wu Ong, and Jung-se Oh.

The Pony Pickup used in the film was modified with the engine from Grandeur. The movie also features a white-colored first-generation Grandeur, boasting its status as Korea's first flagship premium model. These two retro models were highly popular in the 1980s.

Hyundai will also be releasing a spin-off version of Seoul Vibe as a digital advertisement. The advertisement will highlight the evolution of the Grandeur and unveil the silhouette of its latest iteration. The upcoming model is expected to be launched by the end of 2022. The digital advertisement will be released on YouTube and Instagram.

“Through close collaboration with Netflix from the early stages of production, we endeavored to provide a unique atmosphere for our historic vehicles and locations with a newtro (new+retro) vibe that will appeal to every generation, including Millennial and Gen Z audiences. We will continue to explore exhilarating opportunities for our customers to experience and engage with our brand through various partnerships and innovative content,” Hyundai Motor Company Executive Vice President, Global Chief Marketing Officer, and Customer Experience Division Head Thomas Schemera stated.

Hyundai has also released experiential online marketing content for millennial and Gen Z customers to showcase the hipness of the retro models featured in Seoul Vibe.

Hyundai recreated the garage shown in the film on Zepeto, a global metaverse platform, allowing users to virtually experience driving the vehicles featured in Seoul Vibe. Users can also meet one of the movie characters, Yoon-hee (Ju-hyun Park), as an NPC (non-player character).

As part of its promotional campaign for Seoul Vibe, Netflix Philippines offered a discounted fuel price at a gas station in EDSA during the movie’s premiere day. Pre-booked motorists were able to avail fuel for only P7 per liter, similar to the gas price in 1988, when the film is set.

Photos from Hyundai Motor Group

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